Emerging Energy Research

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Before their acquisition, Emerging Energy were a leading consultancy firm offering research-based market analysis for the global renewable and clean energy industries.



Emerging Energy Research were a firm, operating from the early 2000s onwards, that offered market analysis for clients operating in the global energy market, with a specific focus on renewables and clean energy technologies.

With offices and staff in both Barcelona in Spain, and Cambridge, Massachusetts, their team of analysts and consultants aimed to help investors, energy providers, and other industry stakeholders maximise their investment return. This was achieved by offering research-based market analysis and consultancy services such as regional and country market profiles, long term forecasts, and advice tailored for individual companies based on trends in technology, regional investment and changing government regulation.

The company was founded by a former venture capitalist, William Ambrose, and before its acquisition in 2011 by IHS, had acquired an impressive portfolio of clients that ranged from US state governments to major industry players such as the Danish wind power firm Vestas and large international corporations such as Japan’s Mitsubishi.

Research Areas

At the time of EER’s inception, as is still the case now, the energy market was fluid and ever-changing. Global warming concerns, centering around emissions from transport and the impact of traditional generation technologies such as coal-fired power stations, have had an impact on public policy planning and on national and international regulatory regimes, while dwindling reserves of fossil fuels and their locations in volatile regions prone to conflict and instability, have led to an increased focus on newer technologies such as renewables, wind, wave, and solar power, and other technologies such as “clean coal”, carbon sequestration, and the increasing use of biofuels, particularly in the transport sector.

All of this, along with the possibility that growing populations and growing industrialisation in developing markets could lead to future energy shortages, mean that companies and investors operating in the energy sector need reliable, research-based advice to negotiate a changing and volatile market and maximise returns on their investments.

To these ends, Emerging Energy Research focussed on three main areas.

Global Wind Energy

Emerging Energy offered detailed research aimed not only at companies operating in mature markets such as Germany and Spain with their relatively long traditions of wind power but also at those entering growth areas such as Eastern Europe and the USA, which saw rapid expansion following new tax incentives, along with the rapidly growing East Asian sector, with a particular emphasis on China, a market that has seen recent increases, but provides a complex environment for overseas investors due to government restrictions on overseas involvement in energy projects.

Research also examined global problems in wind energy such as the bottlenecks in component supply chains that have arisen as a result of this rapid expansion, a problem that has led in some cases to increased Operating and Maintenance (O&M) costs.

Clean and Renewable Power Generation

While interest in renewables as a solution to the world’s energy and climate problems is high, the development of these technologies still faces considerable technical and economic challenges, such as potentially variable outputs, high maintenance costs in the case of wave power , and, in some cases, a relatively high cost per unit when compared to traditional fossil fuel -based systems.

Such systems remain difficult to replace and continue to contribute a large proportion of total energy output , particularly in countries such as China and the USA. This has led to interest in other “clean” technologies such as “clean coal” and carbon capture , whereby carbon dioxide emissions are absorbed rather than simply allowed to escape into the atmosphere. The current state of technological flux makes these factors important for investors and operators in the sector.

Hydrogen, Biofuels, and Fuel Cells

The transport sector is also a large contributor to global CO2 emissions, and the use of alternative fuel sources as alternatives to traditional oil derivatives, was also a focus for EER’s research.

Research carried out by Emerging Energy Research lead to a series of client-aimed deliverables such as advisory reports on main international market areas , detailed marketing studies on particular countries, strategy advice, and briefings.


Advisory services

These consisted of reports on new developments such as technology, regulatory changes and their likely impacts, the strategies of other players in relevant markets, and short and long-term market forecasts. In addition, to reports and briefing documents, clients were also offered direct access with EER’s team of qualified analysts for more detailed consultations .

Consultancy services

EER offered consultancy services for specific client projects, offering the assistance of their resources, research experience, and expertise, to advise on things such as market entry, analysing and improving competitiveness and market fitness , benchmarking services and advice on best practice, and analyses of inter-company alliances, funding strategies and regulation systems.

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