Name Pure Planet
Headquarters Bath, England
Pure Planet Energy is a new energy company in the UK market by the team who founded Virgin Mobile. They claim to be an ethical energy company which uses 100% renewable energy and 100% carbon offset gas. They are an app only supplier and have a 0% markup on wholesale energy prices.
Pure Planet Energy Reviews
Apart from receiving national press coverage for their innovation, Pure Planet energy reviews have been generally very positive with customers happy with this revolutionary way of providing energy to their homes.
Pure Planet has been created by the same team that founded Virgin Mobile: Andrew Ralston, Steven Day and Tom Alexander.
Their goal is to bring their background in consumer marketing to the energy industry. In an interview with Utility magazine, Steven day explained that the technological revolution that is sweeping other sectors hasn’t yet reached utilities and this is something that Pure Planet Energy want to change.
Consumers seem to be happy so far by the service provided by the company and their smart bot. Currently, Pure Planet has 1022 reviews on Trustpilot with 76% of customers voting them excellent, while they have a score of 87% overall. Most customers commented on how quick and easy it is to switch and also were very happy with the prices which are currently some of the lowest on the market.
Pure Planet kept me Informed through every step of my switch from my previous supplier which was done easily with the app. I am very pleased to be on 100% renewable energy and I would recommend pure planet to anyone for their ease of use and clear communication.
Complaints were mostly focused on what seem to be teething problems with the app. Customers struggled to download the app or didn’t receive responses from the online assistance and without a customer support number to call, were left frustrated by the lack of response. Many of these teething problems are going to be addressed with subsequent releases of the app.
Currently, the company is too new to have reviews on Which? Or Citizens advice although these should shortly become available.
Prices & Tariffs
Pure Planet Energy claims that they undercut the big six energy providers by 20%.
They charge you for your energy based on wholesale prices and don’t earn any profit on the price of the energy per kilowatt hour.
The owners of the company claim that this has been done to prevent them being duplicitous in their relationship with their customers. They can’t claim to want people to save energy when they are earning their profits from the amount of the energy used.
Much like Outfox the Market, Pure Planet have chosen to go for a membership fee system whereby users pay a membership fee per month (which is equivalent to the standing charge in other companies.) The membership fee pays for the same things as the standing charge.
- What does my membership fee pay for?
- Dual fuel
- Meter Maintenance
- Operations and IT system
- Profit Margin
The 1st of May brought good news for both current and new Pure Planet customers with a drop in the membership fee from £10 to £8.50.
This price decrease was due to a reduction in operating costs and increase in the efficiency of existing systems.
The company only has one variable rate tariff with no contract or exit fees. You can come and go when you please. It has a 30% dual fuel discount for customers who want to use Pure Planet energy for both their gas and electricity.
Customers must be aware that this is a variable rate tariff. That means that if the price of electricity goes up or down then your energy bills will too.
Pure Planet Energy doesn't have a fixed tariff and doesn't work with prepayment meters.
Below you can see the tariff label information (TLI) for Pure Planet Energy's standard variable tariff: