Selectra UK is not affiliated with this energy provider.

Pure Planet Energy is a new energy company created by the team who founded Virgin Mobile. An ethical energy company which uses 100% renewable energy and 100% carbon offset gas, it is the first digital-only energy supplier in the UK. With one tariff and affordable prices, it has a 0% markup on wholesale energy prices.

Electricity: Renewables  100% renewable energy
Fuel mix score: ★★★★★  Good reviews & customer service
Domestic Market: England, Scotland, Wales  Cheap prices, especially for green energy
Customers: 30,000  Smart meters & mobile app
Selectra score: ★★★★  Digital-only platform won't suit all customers

Who is Pure Planet Energy?

Pure Planet was created by the same team that founded Virgin Mobile: Andrew Ralston, Steven Day and Tom Alexander. Their goal is to bring their background in consumer marketing to the energy industry.

In an interview with Utility magazine, Steven Day explained that the technological revolution that is sweeping other sectors hasn’t yet reached utilities and this is something Pure Planet Energy wants to change.

As a result, Pure Planet Energy is the UK’s first digital-only supplier that aims to sell renewable energy for less than non-sustainable energy.

Where is Pure Planet based?

The Pure Planet Energy supplier is based in Bath, England, but supplies gas and electricity to households across the UK.

Who owns Pure Planet Energy?

green lightbulb

Pure Planet is an independent company set up and run by individuals. However, energy giant BP does hold 24% of shares in the company, making it a minority shareholder. BP is an energy broker, and is responsible for buying the renewable energy Pure Planet sells to its customers.

Reviews - Is Pure Planet Energy any good?

Apart from receiving national press coverage for their innovation, Pure Planet Energy reviews have been generally very positive, with customers happy with the revolutionary way of providing energy to their homes.

For example, Pure Planet customer reviews on Trustpilot are overwhelmingly positive and the company has an overall rating of 4.6 out of 5. 89% of all reviews rate the supplier as either ‘excellent’ or ‘good’, praising the easy switching process, good customer service and affordable prices.

The energy supplier performed very well in Which’s 2021 annual survey, coming in a fifth out of 25 providers reviewed. With an overall customer score of 78%, Pure Planet received full marks for bill accuracy, and 4/5 for bill clarity, digital tools and value for money.

Reviews of Pure Planet Energy are not so bright from Citizens Advice, with the supplier coming in 23rd out of 40 suppliers in the ratings for July to September 2020. However, with an overall score of 3/5 stars, this is still not a bad rating.

Overall, Pure Planet Energy customer reviews seem to confirm it is a good company to switch to. Bills are accurate and arrive on time, customer service is good, and its prices are economical, especially for renewable energy.

Account Management: Login and App

Like most suppliers, Pure Planet offers an online account system where customers can manage their account. For example, they can submit meter readings, view bills and track their energy usage.

Logging in also gives customers access to the online community, where you can get help from other members and Pure Planet customer service.

To access the Pure Planet Energy login page, simply head to the supplier’s website and click the login link located in the top right-hand corner. You will then need to enter the email address and password associated with your account to log in.

If you would like to access the login page right now, click the link below.


The Pure Planet Energy app acts as a 24/7 digital assistant. Customers will find that they can do all of the usual transactions, such as pay their bills, check their balance and monitor their usage through the app.

However, as the company does all of its customer services through the app, it also has greater functionality than a normal online portal as it substitutes a telephone service.

Customers can contact Pure Planet Energy by talking to Watt Bott - a customer-facing chatbot that’s powered by AI algorithms. WattBot was built to answer typical customer queries meaning that customer service agents can be freed up to help customers with more complex issues.

This means that simple tasks such as giving meter readings or paying bills will be done with Wattbott. If you have a more important or complex problem that needs human interaction then you can type "talk to the team" into Wattbott and it will put you in touch with a customer service agent.

The app also aims to make switching to the supplier easier by making the process less than 60 seconds!

It is available for Android and Apple devices and can be downloaded from the Google Play Store and App Store respectively.

Mobile app not working

mobile phone

The Pure Planet app receives decent reviews online, with a rating of 3.1/5 on the App Store and 3.8/5 on the Google Play Store. Many customers praise the app, claiming it is easy to use and very useful.

However, a number of customers complain that the app does not work for them. These problems include not being able to download the app and not being able to sign in. These issues seem to have arisen due to a recent app update, so hopefully they are ironed out soon.

Tariffs and Prices

Pure Planet Energy offers three different tariffs, all of which are available for both single-rate and Economy 7 meters.

Pure Planet tariffs include one fixed-rate tariff and one variable tariff. With the fixed tariff, your rates are guaranteed for the duration of the contract. Therefore, you don't have to worry about any unexpected price increases if the market fluctuates. This tariff includes an exit fee of £30 per fuel.

With the variable tariff, prices can rise and fall in line with the wholesale cost of energy. Unlike other suppliers, Pure Planet will fix your price for the first two months while you get settled. You are free to leave the tariff at any time without facing exit fees.

Pure Planet tariffs can be taken out as electricity-only tariffs or as dual fuel (gas and electricity) tariffs. Customers who opt for dual fuel get an annual £30 discount.

Bills - Your bill broken down

Pure Planet charges customers a member’s rate, which is the unit rate of energy per kWh, and a membership fee. This covers the same costs as the ‘standing charge’ used by most other companies, including meter maintenance, employee costs, operations and IT systems, low-profit margins and VAT.

No matter if you're on a fixed or a variable tariff, the membership fee is always fixed. For customers on the standard variable tariff, it currently stands at £8 for electricity only and £16 a month for dual fuel customers.

Pure Planet Energy bills are paid by monthly direct debit. Payments are split to be less in the summer months (April to September) and more in the winter months(October to March). This is to match your consumption habits, which are typically higher during the colder months. You will be given your payment schedule, including a breakdown of the price in summer and winter, when you sign up.

Rates and prices

Naturally, exact Pure Planet Energy rates change depending on where you live and how much energy you use. To give you a rough idea, the following table shows the rates and annual cost for a household in London with medium energy usage.

Pure Planet Tariff Prices
Cost type 100% Green 12m Fixed 100% Green Variable
Electricity unit rate 17.0614p per kWh 15.897p per kWh
Gas unit rate 3.528p per kWh 3.129p per kWh
Membership fee/month £6.67 per fuel £8 per fuel
Estimated average monthly cost £87.35 £83.21
Estimated annual cost £1,048.22 £998.49
Exit fee £30 per fuel £0

*Information correct as of April 2021. Quotes based on a three bedroom house in London with an average annual electricity usage of 2,900kWh and gas consumption of 12,000kWh.

As you can see, Pure Planet prices come in well below Ofgem’s price cap of £1,138 per year and are pretty economical (even though Pure Planet is actually exempt from the price cap).

Does Pure Planet Energy live up to its claim to offer cheap renewable energy? Let’s compare it to two other well-known renewable suppliers: Octopus Energy and Bulb.

1. Octopus Energy vs Pure Planet Energy

Unlike Pure Planet, Octopus Energy offers a wide range of tariffs, including fixed-rate tariffs and tariffs for pay-as-you-go meters. For the purposes of this comparison, we will use the supplier’s variable-rate tariff. All calculations are based on a household in London using a medium amount of energy.

Energy supplier Estimated annual cost
Octopus Flexible Tariff £1,038.26
Pure Planet Variable Tariff £998.49

2. Is Pure Planet cheaper than Bulb?

Bulb only offers one tariff, just like Pure Planet. How do they compare? As you can see in the table below, Pure Planet's standard tariff is cheaper than Bulb's. Based on the rates for a London household with medium annual energy consumption, it works out to be around £60 cheaper per year.

Energy supplier Estimated annual cost
Bulb Vari-Fair tariff £1,058.05
Pure Planet Variable Tariff £998.49

Price increases

In January 2021, the price of Pure Planet Energy’s rates rose by 7.4%. This increase was introduced in January for new Pure Planet members, and in February for existing customers on its variable tariff. Customers already on fixed tariffs were not affected.

These price increases were due to rising industry costs. Many other suppliers also increased their rates at similar times, so Pure Planet was not alone.

Green Energy

Pure Planet Energy is one of the UK’s 100% renewable suppliers, so you know that you are helping the planet while you save money.

The supplier is a member of a number of initiatives to help the environment and is the only energy company to be a member of the UN global compact working on goal 7 of the UN’s 17 goals to transform our world - to make clean energy more affordable.

It is also a member of Low Carbon South West, which promotes the development of environmental technology and services in Bristol, Bath and South and West England.

Pure Planet is a fan of significant environmental programmes such as the “Scotrenewables FloTEC project” at the European Marine Energy Centre in Orkney where it is testing the design and build of a Mark 2 SR2000 tidal turbine, which was designed and built in Scotland.

Smart Meters

Pure Planet is now installing smart meters. The supplier is rolling out second-generation smart meters (SMETS2) throughout 2021. Right now it is installing these meters in the households of selected customers, before rolling them out to everyone.

Current customers will be made aware of their eligibility for a smart meter through the mobile app, online account and email. Pure Planet will send you a new moon and email saying ‘Interested in Smart?’. If you respond saying you’re interested, you will be informed when installations are taking place in your area and can book an appointment.

If you have aSMETS2 installed by a different supplier, it will work with Pure Planet’s system. If you have a first-generation meter, it will revert back to a normal meter when you switch, but Pure Planet can upgrade it to a second-generation smart meter so it regains its ‘smart’ abilities.

How do I contact Pure Planet Energy?


Pure Planet Energy has no contact number or email address. All contact is handled online through your online account or the mobile app. The chat service, WattBott, is there to answer all questions. Customer service agents support the service from Monday to Friday from 9am to 5:30pm so can chip in if WattBott cannot answer your question adequately.

To access the WattBott, log into your online account or mobile app and click on ‘Get help and support’, you can ask your question to WattBott or message the team.

The lack of contact details and a call centre may seem refreshing for some, but slightly frustrating if you are a potential customer and don’t have access to WattBott! In this case, you can turn to the Pure Planet community for answers. This is full of FAQs covering all topics, and you can even start a new conversation with members if your question has not been answered before.

If you really need to talk directly with a Pure Planet Energy team member, you can send a letter.

 Pure Planet address: Pure Planet, The Square, Cramer House, Lower Bristol Rd, Bath BA2 3BH, United Kingdom


Most complaints to the energy supplier are also issued through your online account or the mobile app. To place a complaint, go to ‘Help and Support’ and click message the team.

If your issue is very serious and you wish to raise a formal complaint with Pure Planet, you can fill out and submit the official complaint form. After receiving your complaint, the team will send you a message to confirm they have got it and work to resolve it as quickly as possible.