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Ceased trading · October 2021

Pure Planet archive

Pure Planet ceased trading on 13 October 2021. Its customers were transferred to Shell Energy under Ofgem's Supplier of Last Resort scheme. This page is kept as a historical record.

Founded 2017 About 235,000 households at closure Bath, England

Ceased trading · 13 October 2021

Pure Planet no longer supplies UK households

Energy-crisis failure — wholesale gas prices surged in autumn 2021. The Ofgem price cap prevented Pure Planet from passing through wholesale-cost increases. Customers were transferred to Shell Energy under Ofgem's Supplier of Last Resort (SoLR) scheme. This page is kept as a historical record. Information presented below was accurate at the time of original publication.

Founded

2017

Years on the UK market

Customers

About 235,000 households at closure

Households served

About

Who is Pure Planet?

Registered as Pure Planet Limited, Pure Planet uses this legal name for Ofgem licence filings, contracts and any formal communications. The trading name customers see on bills is the shorter, more recognisable form.

The company is headquartered in Bath, England, where it runs its senior management, customer operations and regulatory liaison with Ofgem.

Pure Planet was founded in 2017. The supplier operated under a domestic-supply licence until its closure, with a track record of customer service and billing publicly documented for the years it traded.

The company is regulated by Ofgem, the UK's energy regulator, and its complaint handling falls under the Energy Ombudsman alternative dispute resolution scheme.

Timeline

Pure Planet — key dates

A short timeline of the Pure Planet brand — founding, milestones, regulatory events and the closure that brought it to an end.

  1. 2017

    Pure Planet is founded by the team behind Virgin Mobile (Andrew Ralston, Steven Day, Tom Alexander) as a digital-only renewable supplier; BP takes a 24% minority stake.

  2. 2021

    Pure Planet ranks 5th of 25 UK suppliers in Which?'s annual survey with a 78% customer score.

  3. 2021

    Pure Planet ceases trading in October 2021 during the energy-price crisis; Ofgem appoints Shell Energy as Supplier of Last Resort for all 235,000 customers.

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Common questions

Pure Planet — frequently asked questions

Energy-crisis failure — wholesale gas prices surged in autumn 2021. The Ofgem price cap prevented Pure Planet from passing through wholesale-cost increases.

Existing customers were transferred to Shell Energy under Ofgem's Supplier of Last Resort (SoLR) scheme — supply was never interrupted.

Your supply has not been interrupted: under the SoLR scheme, your supply is automatically handed to the successor supplier. Log in to the successor's online portal as soon as possible to set up your account, confirm your bank details and download any final Pure Planet statements while the legacy website is still online.

You are not required to pay any exit fee to leave the deemed tariff. Once your account is set up, compare current deals through Selectra to find a cheaper plan that fits your usage.

Yes. Customer credit balances on accounts at the date of cessation are protected under Ofgem's SoLR scheme. The successor supplier (Shell Energy) is required to honour your credit balance. Confirm the balance in writing within the first 30 days to avoid disputes later.

Yes — outstanding debts owed to Pure Planet transfer to the administrator of the company's estate, not the SoLR. You may receive a written demand for the outstanding amount from the administrators. Verify any demand against your final Pure Planet statement before paying.

You can complain about the conduct of Pure Planet (mis-selling, billing errors, customer service) to the Energy Ombudsman, even after the supplier has ceased trading. For complaints about the SoLR transfer itself (delays, incorrect tariff), the route is the same — Ombudsman first, then Ofgem.

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