This energy provider has shut down and is no longer operating.

White Rose Energy: Account login, Tariffs & Reviews

White Rose Energy was a gas and electricity supplier that only offers tariffs to households in Yorkshire. A not-for-profit organisation, it worked to reduce fuel poverty and helps residents move away from expensive prepayment tariffs. In this complete White Rose Energy guide, we take a look at reviews, log in details, contact information, top up tips, and compare its tariffs and prices.

White Rose Energy customers have been transferred to British Gas. White Rose Energy was supplied by Robin Hood Energy under a ‘while-label’ agreement. In September 2020, Robin Hood sold its customer base (including White Rose Energy customers) to British Gas.

Electricity: Renewables  100% renewable energy
Fuel mix score: ★★★★★  Warm Home Discount
Domestic Market: Yorkshire  Helps low income families move away
from prepayment meters
Customers: n/a  Smart meters
Selectra score: ★★★  No mobile app

About White Rose Energy

White Rose Energy is a non-for profit energy initiative launched by Leeds City Council and non-for profit energy supplier Robin Hood Energy in 2016. The aim is to offer affordable and secure energy tariffs to households in Yorkshire and ensure all customers are protected from unexpected price increases in the long term.

Bradford Council and Calderdale Council have also partnered with Leeds City Council to bring the White Rose Energy initiative to their residents.

White Rose Energy only supplies gas and electricity to households in the Yorkshire area. If you are looking for a Yorkshire based supplier that offers tariffs across the UK, check out Yorkshire Energy.

Login and account management

Although it is easy to deal with White Rose Energy over the phone, many customers prefer the convenience of managing their account online. The White Rose Energy account system allows customers to:

  • Check their credit balance
  • Track their energy usage
  • Submit meter readings
  • Top up their prepayment meter

It’s super easy to log in to your account. You simply need to access the White Rose Energy login page by clicking the My Account button located in the top right corner on the homepage of the supplier’s website. Then enter your username/email address and password associated with your account to log in.

If you would like to access the White Energy login page now, click the button below:

On the login page, there is also an option to register for an online account if you do not have one, and to reset your password or recover your username if you have forgotten them.


Current customers consistently provide positive reviews of White Rose Energy, giving the provider high ratings in most categories. In particular, customers mention that the switch to White Rose Energy was easy and problem-free.

I switched to White Rose in February and haven't experienced any issues, which is a first!

Various customers also mention that they have been with the company for a year or more without problems, suggesting that White Rose Energy customer service is top-notch.

magnifying glass and bill

We would recommend that while White Rose Energy is a non-profit supplier, they don't come close to being the cheapest supplier on the market. So, although the majority of customers won't benefit from switching to them price-wise, people who have previous problems with debt might find that moving to the company could give them the opportunity to move away from prepayment meters and onto a direct debit contract.

The company doesn't use outside credit agencies to vet their customers, so although you might have problems getting onto a direct debit tariff with other companies, White Rose Energy might just give you the step up you need. Its customer service is very supportive and easy to talk to and can provide a variety of solutions if you are having problems paying your energy bill.

Customer reviews of White Rose Energy suggest it provides a satisfactory service, and customers are happy being with a non-for profit supplier that puts their interests first.

White Rose Energy tariffs and prices

White Rose Energy has a range of prepayment, variable and fixed tariffs to choose from. It primarily aims to help customers who are having financial difficulties by having its prepayment (PAYG) prices only slightly higher than its standard variable tariff (just high enough to cover admin costs).

The current White Rose Energy tariffs available are as follows:

 Variable tariffs:
  • Fluid tariff
 Fixed-rate tariffs:
  • Perennial fixed - £30 early exit fee per fuel
  • Let’s be Frank - £30 early exit fee per fuel
  • Capped tariff - no exit fees
 Prepayment tariffs
  • Freedom pay-as-you-go

All of the variable and fixed-rate tariffs come as dual fuel, gas or electricity only tariffs, and have Economy 7 options for customers with an Economy 7 meter.


White Rose Energy aims to be an affordable supplier, offering customers a more economical option to the Big Six. Let’s see how it fares against one of the most famous Big Six suppliers, British Gas.

In the table below we compare the price of British Gas’ Standard Variable tariff, to the White Rose Energy Fluid tariff for a medium-sized household in Yorkshire using an average amount of energy.

Company Elec price per kWh Standing Charge per day Elec yearly price Gas price per kWh Standing Charge per day Gas yearly price Overall annual cost
British Gas 17.173p 26.62p £595 3.407p 27.34p £508 £1103
White Rose Energy 17.1675p 24.76p £588.23 3.4020p 26.51p £505 £1093.24

Correct as of April 2020

As we can see from this data, White Rose Energy comes in cheaper than British Gas by roughly £10. While it is promising the supplier is cheaper than the big supplier, it is a bit disappointing that it is only by a little.

Variable tariffs are typically a supplier’s most expensive tariff, so the fixed-rate and prepayment tariffs offered by White Rose are likely to be cheaper than one we used for the comparison. Customers on these tariffs are therefore more likely to benefit from being with the smaller supplier.

One area White Rose Energy does shine is its help for prepayment customers. Many prepayment customers are stuck on these expensive tariffs due to poor credit history. The company is very sympathetic to customers who have had financial problems in the past. They allow customers to move away from prepayment and onto a cheaper direct debit tariff, based on their own customer payment history.

Top up for prepayment customers

White Rose Energy with standard meters, can only top up their credit at a PayPoint or Payzone store, or at the post office. To do this you will need to take your gas card/electricity key to your chosen store and ask the shop assistant to top it up by the desired amount. Once paid for, you will need to insert your card/key into your meter in order to transfer the credit.

Customers with pay-as-you-go smart meters have it more top up options:

  1. Top up online through - simply log in to your White Rose Energy account and follow the directions to top up. You will be able to save your card details so you don’t need to enter them every time.
  2. By phone - call 800 022 3553 to top up over the phone
  3. By text - to top up by text you will need to have a White Rose Energy online account. You can then top up by sending Pay, followed by your 19 digit top up card number, the amount you want to pay and the 3 digits of your debit/credit card security code ( e.g. Pay xxxxxxxxxxxxxxxxxxx 10 123) to 0115 8241186.
  4. PayPoint store - take your top up card to a PayPoint outlet to top up in-store

White Rose Energy imposes a minimum top up amount of £5 per fuel.

Fuel Mix

All energy suppliers are obliged to publish their fuel mix every year. Suppliers can get their energy from a variety of different sources and each company has a different mix of fuels. White Rose Energy performs amazingly in this area - 100% of its energy comes from renewable sources! All of its electricity comes from solar and wind power produced in the UK

Smart Meters

White Rose Energy is helping its customers install smart meters to make it easier for them to monitor their usage, save money and top up online.

Fortunately for White Rose Energy customers, the company is now installing smart meters as standard for all new customers. Current customers can request a White Rose Energy smart meter online. If the company is currently installing smart meters in your area, an appointment will be paid for you to have one installed. If it has not yet reached your area, you will be added to the waiting list and contacted when the rollout is extended to your area.

If you already have a smart meter installed by a different supplier and wish to switch to White Rose Energy, there is a chance it will lose its smart functionalities when you change over. If this happens you will need to start submitting meter readings manually.

White Rose Energy's fight against fuel poverty

Nobody wants to worry about switching on their heating when the weather is freezing outside. However, finding an energy company that shares your concerns is hard.

piggy bank and money

Well, that's where White Rose Energy is a bit different. It was set up by Leeds City Council to expressly help customers who are facing fuel poverty. Bradford, Calderdale and Wakefield councils have also been promoting their tariffs to their constituents.

According to reports published by the government, the level of customers struggling to pay their energy bills in the North East and Yorkshire is 11.1%, much higher than the national average. In fact, in Yorkshire and the Humber,17.5% of people are facing problems paying their energy bills.

The most practical and effective way of reducing your energy bills isn't to avoid turning on your heating but rather changing your energy supplier to one with lower rates. Something, that for many families, due to previous debt or financial problems, could be difficult or even impossible.

Usually, families with lower income are those who are at highest risk of fuel poverty. They also tend to be those who are most likely to be on prepayment meters - the most expensive way to pay for your electricity.

By offering lower prepayment rates and being less strict on credit checks to allow more customers to move away from a prepayment tariff, White Rose Energy is helping these families avoid fuel poverty.

Warm Home Discount

Despite being below the threshold of 250,000 customers (the amount that means providers must offer the scheme), White Rose Energy does offer the Warm Home Discount. However, they only offer it to customers who fall under the ‘Core Group’, not the Broader Group.

If you are eligible for the Core Group, you do not need to apply for the scheme, so will automatically receive the payment from White Rose Energy.

Find out more about the government and if you are eligible in our complete Warm Home Discount guide.


White Rose Energy has a number of different contact methods if you need to get in touch with any issues or queries. We have listed all the available contact details in the table below.

White Rose Energy contact number 800 022 3553 (Mon-Fri: 8am-8pm; Sat: 9am-5pm)
White Rose Energy email address
White Rose Energy address White Rose Energy, PO Box 10461, Nottingham, NG1 9JS
Social media
Press enquiries

Customers can also submit a contact form via the supplier’s website. We suggest that if your issue is urgent, you use the White Rose Energy phone number. If it is not urgent, the online contact form is probably the most direct option.


If you have a complaint for White Rose Energy, you can contact the supplier outlining your complaint by phone, email or post.

  • Contact number: 0800 022 3553
  • Email address:
  • Postal address: White Rose Energy, PO Box 10461, Nottingham, NG1 9JS

If you place your complaint via email or letter, make sure you explain your issue as clearly as possible to help customer service understand your problem and get it resolved as quickly as possible.

Emergency contact details

If you experience a gas emergency, such as you smell gas or suspect a gas leak, you need to call the National Gas Emergency helpline on 0800 111 999.

Electrical emergencies, such as power cuts, are not dealt with by your supplier either. If you experience a power outage, call 150 (who can put you through to your Distribution Network Operator) or contact your Distribution Network Operator directly to get your supply up and running again.

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