Boots Insurance in 60 seconds
Boots Insurance at a glance (2026)
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About Boots Insurance
Boots was founded in 1849 by John Boot as a herbalist shop in Nottingham. Following the merger with Alliance UniChem in 2006 and the takeover by Walgreens in 2014, the company became part of the Chicago-listed Walgreens Boots Alliance group. Today Boots operates more than 1,800 UK stores and is the UK's largest pharmacy retailer.
Boots Insurance was launched in the early 2000s as a way for shoppers to add holiday cover, pet protection and breakdown assistance to the Boots Advantage Card loyalty programme. All products are underwritten by external insurers; Boots itself acts as a distributor.
Insurance with Advantage Card pointsBoots travel insurance customers earn 4 Advantage Card points per £1 spent on premium. With around 13 million Advantage Card holders, the loyalty hook is the single biggest reason Boots competes in the travel-insurance market at all.
Ownership and structure
Boots UK Ltd is a wholly owned subsidiary of Walgreens Boots Alliance, Inc. (WBA), listed on the NASDAQ under the ticker WBA. The Boots Insurance brand is delivered under the FCA permissions of Boots UK Ltd as an Appointed Representative of the relevant underwriting partners.
Strategy: pharmacy first, insurance second
Insurance is a small part of Boots' UK revenue, dwarfed by pharmacy, beauty and Boots-brand toiletries. Under UK CEO Sebastian James, the focus has been on health services (prescription delivery, Pharmacy First) and own-brand beauty (No7, Soap & Glory). Insurance distribution is retained because it boosts Advantage Card engagement.
Boots Insurance: cover and prices in 2026
Boots Insurance focuses on three product lines: travel, pet and motor breakdown. None are underwritten in-house — the underwriter and the claims team belong to the partner insurer (Allianz Assistance, Petplan or Mondial).
The Boots insurance range
Boots Travel Insurance
Single trip and annual multi-trip policies underwritten by Allianz Assistance (AWP Assistance UK Ltd). Three tiers (Bronze, Silver, Gold) with optional winter sports, cruise and gadget add-ons.
- £10m emergency medical on Gold.
- 4 Advantage Card points per £1 spent.
- Free cover for kids under 18 on family policies.
Boots Pet Insurance
Lifetime, Maximum Benefit and Accident Only policies underwritten by Pinnacle Insurance under the Petplan brand. Available for cats and dogs from eight weeks of age.
- Vet-fee limits up to £12,000 a year.
- 24/7 vet helpline included.
- Multi-pet discount of up to 10%.
Boots Motor Breakdown
UK and European breakdown cover underwritten by AWP Assistance UK Ltd. Personal-based or vehicle-based, with optional Home Start and Onward Travel.
- Roadside assistance UK-wide.
- Home Start option from your driveway.
- Optional European cover up to 90 days.
Cruise Travel Add-on
Add-on for Boots travel insurance covering cabin confinement, missed-port departure, itinerary changes and excursion cover up to £750 per insured person.
- Cabin confinement benefit.
- Itinerary change cover.
- Missed-port departure benefit.
Winter Sports Add-on
Cover for ski and snowboard trips up to 24 days in total per policy year, with equipment, piste closure and avalanche cover bundled in.
- Up to 24 days winter sports per year.
- Piste closure and avalanche cover.
- Equipment cover up to £750.
Gadget Add-on
Optional add-on covering phones, tablets and laptops while travelling. Includes accidental damage, loss and theft up to a stated value.
- Worldwide cover up to £1,500.
- Accidental damage included.
- Theft and loss covered subject to excess.
Boots travel insurance loyalty edgeIf you spend at Boots already, the 4 Advantage Card points per £1 on travel cover effectively rebates around 4% on the premium. That can make Boots cheaper than a comparator quote on the headline price — but only if you intend to spend those points in store.
Making a claim with Boots Insurance
Boots forwards every claim to its underwriting partner. Travel claims go to Allianz Assistance, pet claims to Petplan (Pinnacle Insurance) and breakdown call-outs to Mondial Assistance. Most claims start with a single phone call to the relevant 24/7 line below.
For step-by-step instructions, premium ranges and customer reviews, see our full guide to the best UK insurance providers.
The Boots app and Advantage Card
Boots does not run a dedicated insurance app. Travel, pet and breakdown policies are managed instead through the Boots website and through the partner insurers' own self-service portals. The Boots app (and Advantage Card) does, however, show your point balance and any insurance-related rewards.
- Boots account: register with email and Advantage Card number to view in-progress quotes and renewal reminders.
- Allianz Assistance portal: log in to manage travel-policy documents and make medical-emergency claims.
- Petplan portal: track pet-claim progress, vet payouts and policy documents on petplan.co.uk.
- Forgotten login: reset by entering your email on the relevant partner portal.
One brand, three loginsBecause each Boots insurance product is run by a different underwriter, customers end up with up to three logins. Add the policy reference to your phone notes so you do not have to dig through your inbox at claim time.
Boots Insurance customer service
Boots runs a different contact route for each product, and every policy is handled by the underwriter (Allianz Assistance for travel and breakdown, Petplan for pet) rather than by Boots itself. Because phone numbers change and each policy is serviced by its own insurer, the only reliable contact details are the ones printed on your policy documents. We do not publish Boots Insurance phone numbers here, so you always reach the correct, current line.
How to contact Boots Insurance
- By phone: use the number printed on your policy schedule or confirmation email; it routes you to the underwriter handling your cover.
- Emergency abroad: programme the 24/7 travel emergency assistance number from your policy documents into your phone before you fly.
- Online: manage your cover, view documents and start a claim through the relevant partner portal (Allianz Assistance or Petplan) or the Boots website.
- Claims: the 24/7 claims line for your product is on your certificate; quote your policy number first to reach the right team.
Contact Boots Insurance online
- Boots Insurance website: log in at boots-insurance.com to retrieve quotes, view documents and start a claim.
- Allianz Assistance secure messaging: available from the policy area on boots-insurance.com once you log in.
- X (Twitter): send a DM to @BootsUK for general queries (never share policy or payment details).
- Email: enquiries via the contact-form page on the Boots Insurance site.
Boots head office address
Boots' registered head office is Boots UK Ltd, Thane Road, Nottingham NG90 1BS. For travel, pet or breakdown policy correspondence and complaints, do not write to the head office — use the address printed on your policy schedule, which is the underwriter handling your cover (Allianz Assistance or Petplan).
How to complain about Boots Insurance
Raise the issue first with Boots Insurance or the underwriter by phone, in writing or via the website. If the underwriter does not resolve the complaint within eight weeks, or you receive a final response you disagree with, you can escalate to the Financial Ombudsman Service free of charge.
Is Boots a good insurer? Reviews and ratings
Boots Insurance scores in the mid-pack on the major UK travel-insurance reviews. Allianz Assistance (the underwriter) holds a Defaqto rating of 4 to 5 stars depending on the tier of cover. On Trustpilot, the Boots Travel Insurance brand sits around 3.5/5, with most complaints concerning claim-process speed rather than payout decisions.
Petplan (the pet underwriter) is one of the best-rated pet insurers in the UK with a Defaqto 5-star rating on lifetime cover. The trade-off is that Boots pet policies tend to be priced 10–15% above comparable Sainsbury's Bank or Direct Line cover at first quote.
If price is your priority, run a Boots quote alongside our list of the best UK insurance providers before you renew.
Boots Insurance news 2024–2026
- March 2024: Walgreens Boots Alliance considers a separation of Boots UK, with insurance distribution flagged as a customer-loyalty asset.
- November 2024: Boots renews its long-term travel-insurance partnership with Allianz Assistance.
- 2025: Petplan refreshes the Boots pet insurance product range, adding a digital claims portal.
- 2026: Boots launches in-app medical document uploads for travel claims, cutting average payout times to under five working days.
Boots timeline
- 1849: John Boot opens a herbalist shop in Goose Gate, Nottingham.
- 1877: Jesse Boot takes over the business and starts the chain expansion.
- 2006: Boots merges with Alliance UniChem to form Alliance Boots.
- 2007: Alliance Boots is taken private by KKR and Stefano Pessina.
- 2014: Walgreens completes the takeover; Walgreens Boots Alliance is formed.
- 2018: Boots launches a fully online travel-insurance journey with Allianz Assistance.
- 2022: Sebastian James joins as UK CEO.
- 2024: Walgreens Boots Alliance signals openness to a UK-focused Boots spin-off.
- 2025: Petplan refreshes Boots pet insurance with a fully digital claims portal.
- 2026: Boots Travel Insurance reaches sub-five-day average claims-payment speed.
Boots Insurance FAQ
No. Boots distributes insurance under its brand but the policies are underwritten by partners. Allianz Assistance (AWP Assistance UK Ltd) underwrites travel and motor breakdown; Pinnacle Insurance underwrites pet insurance under the Petplan brand. The underwriter's name appears on your policy schedule.
No, but you only earn the 4-points-per-pound loyalty bonus on travel insurance if you supply your Advantage Card number when buying the policy. Pet and breakdown cover do not currently earn Advantage Card points.
Boots, through Allianz Assistance, has a comprehensive medical-screening tool. Many common conditions (controlled diabetes, asthma, treated hypertension) are covered without extra premium; some require an additional underwriting question. The full list is shown in the online medical-screening journey at quote time.
You have a 14-day cooling-off period for new policies and can cancel for a full refund minus a small admin fee, provided no claim has been made. After the cooling-off window, cancellations are pro-rata on annual policies; travel single-trip policies are non-refundable once travel has started.
Yes. Boots Insurance is sold under FCA-regulated firms covered by the Financial Services Compensation Scheme: 90% of an insurance claim is covered with no upper limit on most general insurance products.