Elephant’s speciality lies in car insurance. It aims to offer cheap, straightforward yet good quality car insurance all online. Does it live up to this goal? Read on to find out. We have put together a useful company profile where you can read Elephant Insurance reviews, find the Elephant Insurance login process and discover more about the car insurance policies it offers.

Elephant Insurance

Elephant Insurance is an insurance company that specialises in creating and providing good value car insurance policies. The brand was launched in 2000 as elephant.co.uk, and was the first provider in the UK to sell car insurance policies online.

Today, Elephant Insurance continues to sell its car insurance policies exclusively online. As well as standard car insurance, it also offers breakdown cover and a multicar policy that helps customers with more than two cars save a bit of extra cash.

Who is Elephant Insurance owned by?

Elephant Insurance is one of the many brands owned by the Admiral Group. You’ve probably heard the name Admiral due to the company Admiral Insurance, one of the UK’s top car insurers. Admiral Insurance was the first brand created by the Admiral Group in 1993.

Since then, the Admiral Group has grown to be a top insurance provider that operates in eight different countries. Thanks to its 17 subsidiaries, it now has 6.5 million customers worldwide. These subsidiaries are:

  • Admiral Insurance
  • Apparent Insurance
  • Balumba
  • Bell
  • Compare.com
  • Confused.com
  • ConTe.ie
  • Diamond
  • Elephant
  • Elephant Auto
  • Gladiator
  • L’olivier
  • LeLynx.fr
  • Qualitas Auto
  • Rastreator
  • Rastreator.mx
  • Tamoniki.com
  • WiYou Seguros

Is Admiral and Elephant the same company?

Admiral Insurance and Elephant Insurance are not the same company. They are sister companies as both are owned by the Admiral Group. Despite being owned by the same company, the two insurance providers offer distinct policies that offer different benefits and have separate pricing.

Where is Elephant Insurance located?

As a subsidiary of the Admiral Group, Elephant Insurance is based in its parent companies head offices in Cardiff, Wales. The full address is as follows:

Tŷ Admiral,
David Street,
CF10 2EH,
United Kingdom

Elephant Insurance UK vs Elephant Auto

Don’t get confused between Elephant Insurance and Elephant Auto! Both companies are Admiral Group brands, but Elephant Insurance is the one you’re interested in as it operates in the UK. Elephant Auto is a car insurance company in the USA.

Elephant Insurance policies: what does it offer?

Being a specialised car insurance provider, it won’t come as a surprise that Elephant Insurance only sells motor insurance policies. Its aim is to offer affordable car insurance, while at the same time maintaining high quality cover and customer service.

As well as car insurance, it also offers breakdown cover and multicar insurance. Plus its partnership with a motorbike comparison company helps provide cheap motorbike insurance quotes. Let’s take a look at each of these in a bit more detail.

Elephant car insurance

a car

There are some advantages in buying car insurance from a specialised provider. In the case of Elephant Insurance, the plus is that its policies are highly comprehensive, including extensive cover that is only available as optional add-ons from more general providers.

Elephant’s comprehensive car insurance policies include the following as standard:

  • Courtesy car
  • Windscreen repair
  • Personal injury cover
  • Sports equipment cover (up to £300 for damage and theft)
  • Stereo cover (up to £1,250 or 15% of your car’s value)
  • 90 days European cover

For an even more complete policy, customers also have the choice to add on ‘upgrades’. Additional cover such as key care, motor legal protection, hire vehicle cover and breakdown cover will mean you are protected against nearly all eventualities.

Multicar insurance

Elephant Multicar Insurance is designed for customers looking to insure two cars or more. Providing similar cover to the standard car insurance policies mentioned above, its bonus is including a discount for every car on the policy, not just the ones added after the first two.

Breakdown cover

Breakdown cover provided by Elephant Insurance can be added on to an existing Elephant car insurance policy or purchased when you get an Elephant insurance quote. It cannot be added on to a car insurance policy from another provider, as is the case with breakdown cover offered by some other insurers.

It comes in three levels of cover:

  1. Roadside assistance - recovery limited to ten miles from where you break down.

  2. National Cover - recovery to any UK destination plus home breakdown cover.

  3. European Cover - as the name suggests, cover to drive in Europe.

All three levels contain protection for filling you car up with the wrong fuel, cover for lost or broken keys, alternative transport and overnight accommodation (including breakfast!) if needed.

Motorbike insurance

Elephant does not sell its own motorbike insurance. Instead it works with motor comparison site Vast Visibility Limited to get you a cheap quote by comparing over 30 motorbike insurance brokers.

If you like the quote you receive and want to purchase the policy, bare in mind that it will be administered and arranged by Vast Visibility Limited, not Elephant Insurance.

Does Elephant Insurance stick to its cheap car insurance claim? Head to Selectra’s Elephant car insurance guide (coming soon) for a handy price comparison to find out.

More Elephant Insurance policies: travel, home, van and landlord

Under the ‘other products’ tab on its website, Elephant Insurance lists travel insurance, home insurance, van insurance and landlord insurance. Don’t be fooled and think these are sold by the company. All of these are Admiral Insurance policies. When you click ‘get a quote’ or ‘find out more’, you will be taken to Admiral’s website.

If you are interested in an Admiral home, travel or car insurance policy. You can find out more in our individual guides.

Elephant Insurance login

a laptop

Online accounts where you can manage your insurance policy make life that little bit easier. No more ringing customer service (which usually involves waiting on hold) for the smallest thing, you can do it online yourself, whenever it suits you. Good news for Elephant Insurance customers, Elephant has an online account system called MyAccount that lets you do just that.

Let’s have a look at the Elephant Insurance login process so you’ll have no trouble when it comes to accessing your account.

  1. Go to the Elephant Insurance home page. To do this type Elephant Insurance into your search engine. Click the result that reads Cheap Car Insurance Quotes from Elephant (make sure its elephant.co.uk)

  2. On the homepage, click the orange MyAccount icon that’s located in the top right hand corner.

  3. Now you’re on the Elephant Insurance login page.

  4. Enter the email address connected to the account (this will be the email address listed on your policy details).

  5. Enter the password associated with your account.

  6. Click the big green LOGIN button at the bottom of the page.

  7. If you’ve entered your details correctly, you will now have successfully logged into your account.

Don’t have an account?

You will not automatically be given an Elephant Insurance MyAccount when you purchase a policy. If you want an online account, you’ll need to register for one. It’s really easy to do, just follow the instructions listed below.

 Go to the Elephant Insurance login page (follow the first two steps of the login process listed above).
 Click the grey REGISTER button that is on the right hand side of the page.
 Enter the required details (all must match the ones listed in your policy documents:

  • Email address
  • Surname
  • Date of birth
  • Postcode

 Create a password. It must be eight or more characters long and contain at least one number. It cannot have a percentage symbol (%). Remember to make it memorable!
 Confirm your password.
 Click the green SIGN UP button.

That’s it, you will now have a registered MyAccount.

Elephant Insurance reviews

Customer reviews are a good way to gain a bit of insight into a company: does it offer good and helpful customer service? Is it easy to purchase a policy? Will you be left waiting on hold for hours? These are all important factors to bear in mind when comparing insurance providers.

Unfortunately we could only find Elephant Insurance reviews on Trustpilot. Overall Elephant has a decent rating here, with 3.7/5 stars. Out of 476 reviews, 50% rank the company as excellent. Praise focuses on good, fast customer service and its easy to use website.

Website is great and very user friendly, I also had to call customer service helpline, service was impeccable. Anonymous customer

A number of customers also noted that Elephant offers reasonable pricing for its policies.

Very good and competitive prices. Easy to use online and very understanding. Anonymous customer

However, despite the 50% rating the provider as excellent, 36% rated it as bad. Bad reviews focus on poor claims handling and - unlike those positive comments left about customer service - very slow customer service.

Very difficult to get information out of them about a claim. I called and the system predicted a 5 minute wait time, however I am still waiting 1 hour and 3 minutes later. Alex

This just goes to show that experiences with insurance companies can vary quite dramatically. Therefore, while reviews are good to bear in mind (if nearly everyone has something negative to say then it probably isn’t a good provider to opt for), they need to be taken into consideration alongside other factors, such as pricing and the contents of policies.

When it comes to Elephant Insurance, the general lack of reviews online, compounded by the fact that these reviews are quite mixed, doesn’t give us much to go on. If a policy suits your needs and you’re happy with the price, maybe you need to just give them a try for yourself.

Complaints data

In the absence of customer reviews, an insurer’s complaints data can give us some further insight into a company’s customer satisfaction. But, unfortunately for us when it comes to Elephant Insurance, its individual complaints data is not made available. The Admiral Group publishes the data from all of its subsidiaries as one.

Considering the group has so many subsidiaries (a total of 17), we do not feel that the data can give us much useful information in relation to the complaints handling of Elephant Insurance. If you are interested in the figures, they are listed below.

Admiral Group complaints data for January to June 2019
Complaints received 5.18 for every 1,000 policies in force
Complaints closed 52,083
Percentage closed in 3 days 58%
Percentage closed in 8 weeks 40%
Percentage of complaints upheld 47%
Principal reason for complaints Errors/not following instructions

Selectra’s verdict

Car insurance policies provide comprehensive cover Can’t view individual complaints data to see how the company deals with complaints
Website is easy to use and its simple to purchase a policy Limited reviews online makes it hard to analyse previous customer experience

Data and information correct as of October 2019.

All material on this page and the selectra.co.uk website is for information purposes only and does not constitute any form of financial advice. Selectra.co.uk is not responsible for any consequences that might arise from your use of the information provided.