ASDA Mobile bundles explained
Every ASDA Mobile PAYG bundle from £5 to £25, decoded. Data, minutes, texts, auto-renew rules and how to switch bundle size every 30 days without a phone call.
UK PAYG MVNO
How ASDA Mobile bundles work
30-day Pay As You Go, no contract
ASDA Mobile only sells Pay As You Go bundles. There is no Pay Monthly contract, no handset finance and no SIM-only 12-month deal. You buy a bundle, it lasts 30 days, and you can pick a different one (smaller or larger) the next renewal day. Every bundle includes unlimited UK texts; most also include unlimited UK calls.
All ASDA Mobile traffic runs over the Vodafone 4G network, so signal at your postcode is identical to a Vodafone SIM. ASDA Mobile does not currently support 5G.
Every ASDA Mobile bundle, May 2026
| Price | Data | Minutes | Texts | Best for |
|---|---|---|---|---|
| £5 | 500 MB | 200 | Unlimited | Emergency-only SIM, basic feature phones |
| £7 | 2 GB | 300 | Unlimited | A child's first phone, light browsing |
| £10 | 5 GB | 600 | Unlimited | Backup SIM, occasional WhatsApp + email user |
| £12 | 10 GB | Unlimited | Unlimited | Best value sweet spot for most adults |
| £15 | 20 GB | Unlimited | Unlimited | Regular streaming, light tethering |
| £18 | 30 GB | Unlimited | Unlimited | Daily commuters, work-from-anywhere SIMs |
| £20 | 40 GB | Unlimited | Unlimited | Heavy data users without 5G needs |
| £25 | 60 GB | Unlimited | Unlimited | Effectively unlimited, replacement for Pay Monthly |
Prices verified on from mobile.asda.com. Bundle line-up changes occasionally, always confirm the live price before you commit.
Four ways to buy
How to activate an ASDA Mobile bundle
Four legitimate ways to load a bundle onto an ASDA Mobile SIM. All free, all take less than two minutes.
In-store voucher
Pick up an ASDA Mobile top-up voucher at any ASDA till or any retailer showing the green top-up logo. Call 2732 from your ASDA SIM and enter the 16-digit code from the voucher.
By text command
Text the bundle price (e.g. 12) to 2732 from your ASDA Mobile. Prefix with AUTO (e.g. AUTO12) to auto-renew the bundle every 30 days using credit on your SIM.
Online or by app
Sign in to mobile.asda.com with your number and PIN, pick a bundle and pay by debit or credit card. Same options on the ASDA Money app.
Auto-renew
Send AUTO + bundle price to 2732 (free). ASDA Mobile will buy the same bundle on day 31 using credit on your account. Send STOPAUTO to 2732 to cancel.
Selectra tip
Pick the right bundle, not the biggest
Unused data on ASDA Mobile does not roll over. Buying the £25 (60 GB) bundle “just in case” wastes money every month you only use 8 GB. Check your last three months’ data use on your phone’s settings, add 30%, and pick the next bundle up. You can always size up the next renewal day.
For most adults the £12 (10 GB) bundle is the value sweet spot: unlimited UK calls and texts, enough data for daily use, and £156 a year. The same allowances on Pay Monthly typically cost £14 to £18 a month elsewhere.
FAQ
ASDA Mobile bundle questions, answered
How long does an ASDA Mobile bundle last?
Every ASDA Mobile bundle runs for 30 days from activation. Unused data, minutes and texts do not roll over into the following month, so it is worth picking a bundle close to your real usage rather than overshooting. You can switch to a bigger or smaller bundle the next time you renew, without any fee or notice period.
Can I change ASDA Mobile bundles each month?
Yes. ASDA Mobile is 30-day rolling, so you can switch bundle every 30 days. Want to drop from £18 (30 GB) to £12 (10 GB) over the winter? Text 12 to 2732 when your current bundle expires. Want to add data for a holiday? Pick a larger bundle the next renewal day. No exit fees, no minimum stay.
Does my ASDA Mobile bundle include roaming?
Yes, in 51 destinations covering the EU, the Channel Islands, the Isle of Man, Norway, Switzerland, Iceland and a handful of others (Andorra, Gibraltar, Monaco, San Marino, Vatican City). You use your standard UK allowances at no extra cost, subject to a fair-use cap. Outside those 51 destinations, ASDA Mobile applies pay-as-you-go international rates per minute, text or MB.
What happens if I run out of bundle data?
Three options. (1) Your data, calls or texts are billed at ASDA Mobile's standard PAYG rates using credit on your SIM, until that runs out. (2) Top up enough to buy a new bundle and text the price to 2732 to activate it early. (3) Wait until your 30-day bundle expires and let auto-renew (if set) buy the next one.
How do I cancel my ASDA Mobile bundle?
If you set auto-renew, text STOPAUTO to 2732 (free). If you bought a one-off bundle, it simply expires after 30 days with no further charges. Because there is no contract, there are no cancellation fees, no notice period and no PAC code is needed unless you want to keep your number when switching to another network.
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