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BT Group converged brand

EE UK

Britain’s largest mobile operator and, since 2024, BT Group’s premium broadband and TV brand too. Around 25 million mobile customers and a fast-growing broadband base after the relaunch that replaced BT’s consumer TV product with EE TV. This page covers current Full Fibre deals, EE TV, customer service and what real customers say in 2026.

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At a glance

Launched 2012 (BT Group since 2016) ~25 million UK mobile customers Hatfield HQ Owned by BT Group

Launched

2012

Converged brand of BT Group

UK mobile base

~25M

Largest mobile operator in the UK

Top FTTP speed

900 Mbps

Full Fibre 900 download average

Ofcom complaints

10 / 100k

Broadband, Q4 2025 (worst bracket)

About

Who is EE?

EE Limited launched in 2012 as the merger of Orange UK and T-Mobile UK, originally branded Everything Everywhere. The new operator was first to launch 4G in the UK that same year. BT Group acquired EE in 2016 for £12.5 billion and has gradually expanded the brand beyond mobile.

In 2024, BT Group repositioned EE as its premium converged consumer brand, covering mobile, broadband and TV. BT’s old consumer TV product (BT TV) was replaced by EE TV, built around an Apple TV 4K box, and the EE broadband range was expanded with Full Fibre 100, 300, 500 and 900 tiers. The BT consumer brand still exists in parallel, but new mass-market sign-ups are now routed primarily to EE.

EE shares the same Openreach physical lines and the same regulator as the rest of the UK market: Ofcom for telecoms rules, and the CISAS alternative dispute resolution scheme for unresolved complaints.

Current deals

EE broadband deals available now

Headline prices verified on . EE changes promotional offers every few weeks, so we link straight to EE for the live price at the moment you click.

Best value for most homes

Entry full fibre

EE Fibre 100

Download

100 Mbps

Average download

Upload

20 Mbps

Average

£28 /month

24 months contract . £0 upfront

  • Smart Hub Plus router
  • Stay Fast Guarantee
  • 4G back-up included

Best for

A family of 3 to 4 streaming HD and working from home

See on EE

Mid-tier full fibre

EE Fibre 300

Download

300 Mbps

Average download

Upload

50 Mbps

Average

£35 /month

24 months contract . £0 upfront

  • Smart Hub Plus router
  • Apple TV 4K box (EE TV)
  • Unlimited usage

Best for

A four-person household with 4K streaming on multiple devices

See on EE

Heavy full fibre

EE Fibre 500

Download

500 Mbps

Average download

Upload

75 Mbps

Average

£40 /month

24 months contract . £0 upfront

  • Smart Hub Plus router
  • Apple TV 4K box (EE TV)
  • 4G back-up included

Best for

Five or more people gaming, streaming 4K, video-calling all day

See on EE
Top tier with 5G back-up

Top full fibre

EE Fibre 900

Download

900 Mbps

Average download

Upload

110 Mbps

Average

£48 /month

24 months contract . £0 upfront

  • Smart Hub Plus router
  • Apple TV 4K box (EE TV)
  • 5G back-up included

Best for

Power users, large households, anyone moving large files

See on EE

Selectra is independent. EE does not pay us to feature any of these tariffs. We list its public deals so you can compare them like-for-like with other providers.

Explore

What EE actually sells

EE is no longer just a mobile network. Below is each product line and what it really is in 2026, with a link to the deep-dive page.

Broadband

Full Fibre to the home on the Openreach FTTP network, sold as four tiers from Fibre 100 to Fibre 900, all 24 months, with 4G or 5G back-up bundled in.

Open page

EE TV

A streaming service built around an Apple TV 4K box. Add monthly packs for Sky Cinema, TNT Sports, Netflix or NOW with no long-term TV commitment.

Open page

EE Business

A mobile-first B2B arm that sells SIM-only plans, Smart Plans, broadband, leased lines and Microsoft 365 bundles to UK small and medium businesses.

Open page

Customer service

How to reach an EE agent, dial 150 from an EE mobile or 0800 079 0099 from a UK landline, and how to escalate a complaint to CISAS if EE cannot fix it in 8 weeks.

Open page

Cancel an EE contract

Step-by-step on leaving EE broadband, mobile or TV: the 30-day notice period, the retentions phone line, exit fees and your PAC code for porting a mobile number out.

Open page

Customer reviews

Trustpilot (both EE.co.uk and broadband.ee.co.uk), Ofcom Q4 2025 complaints, Which? survey and a Selectra audit of how EE actually communicates online.

Open page

Reviews snapshot

What customers actually say about EE

Scores collected from each platform on . We do not pick the flattering one and ignore the rest, we show all of them and explain what they actually mean.

Trustpilot, ee.co.uk

4.2 / 5

~150,000 reviews

Positive overall

On the main EE.co.uk Trustpilot page (covering mobile and broadband), EE scores 4.2 / 5. Recurring positives: 5G mobile coverage, app UX, in-store help and quick Full Fibre installs once an engineer is booked.

Trustpilot, broadband.ee.co.uk

1.3 / 5

~3,500 reviews

Mostly negative

A separate Trustpilot page that pools broadband-only complaints. Recurring negatives: mid-contract price rises, slow fault resolution and confusion about the BT TV to EE TV migration.

Ofcom complaints, broadband Q4 2025

10 / 100k customers

Industry average ~8

Mostly negative

EE sits in the worst-three bracket with TalkTalk and Vodafone for broadband complaints in Q4 2025. Most complaints relate to faults, service problems and billing on the freshly relaunched broadband product.

Which? annual survey

70% satisfied

Mid-table broadband score

Mixed

Which? rates EE mid-table for broadband customer satisfaction in 2025. Speed and reliability score well, value for money and complaints handling pull the overall score down.

Read the full EE review

Selectra expert verdict

Independent read, no commission shaping

EE is a strong product wrapped in a premium price tag. The mobile network is the largest 5G footprint in the UK, the broadband range now runs the full Openreach Full Fibre ladder up to 900 Mbps, and the EE TV box (Apple TV 4K) is genuinely good. For customers who already own EE mobile and want a single bill across mobile, broadband and TV, the convergence really does work and the EE Together discount makes the maths add up.

The weak spot is broadband customer service. EE is in the worst-three bracket of Ofcom’s Q4 2025 complaints table, alongside TalkTalk and Vodafone, at 10 complaints per 100,000 customers. Some of that is the rough edges of a recently relaunched product, but it is real. If price matters more than brand, the same Openreach line is sold cheaper by Plusnet (which is also BT Group). If brand and convergence matter most, EE is a credible premium pick.

Verdict last reviewed 19 May 2026.

FAQ

EE broadband, TV and contracts, your questions answered

Is EE broadband good in 2026?

The product is technically strong: Full Fibre on the Openreach network, a Smart Hub Plus router, 4G or 5G back-up bundled in, and an Apple TV 4K box included on the Fibre 300 tier and above. Customer service is the weak spot. EE sits in the worst-three bracket of the Ofcom Q4 2025 broadband complaints table at 10 complaints per 100,000 customers, alongside TalkTalk and Vodafone. If the line works, customers are happy. If it does not, expect friction.

How much is EE Full Fibre per month?

As of May 2026, EE Fibre 100 starts at around £28 a month, Fibre 300 is around £35 a month, Fibre 500 is around £40 a month and Fibre 900 is around £48 a month. All deals are on 24-month contracts with no upfront fee. Apple TV 4K (the EE TV box) is included from Fibre 300 upward. Promotional prices change every few weeks, so always check the live EE site before signing.

What happened to BT TV? Is it the same as EE TV?

Yes. BT Group rebranded BT TV as EE TV in 2024 as part of the consumer push around the EE brand. The hardware changed from BT’s old Pro Box to an Apple TV 4K. Existing BT TV customers were given a migration window and most have now moved over. New customers buying broadband from BT or EE in 2026 get the EE TV experience either way.

Does EE include mobile in its broadband deals?

Not directly, but EE customers who hold both EE mobile and EE broadband qualify for the EE Together bundle discount and bonus mobile data. Mobile-and-broadband bundling is the main editorial pitch of the relaunched EE brand. You can compare those bundle prices on our EE broadband page.

How do I contact EE customer service?

Dial 150 free from any EE mobile, or call 0800 079 0099 from a UK landline. Lines are open Monday to Friday 08:00 to 21:00, Saturday 08:00 to 20:00 and Sunday 09:00 to 18:00. The MyEE app, EE community forum and live chat are open 24/7. Full directory and complaints procedure on our EE customer service page.

Can I leave EE without an exit fee?

Yes, in two situations. First, in the last 30 days of your minimum term, you can switch without an exit fee. Second, if EE raises the price by more than the fixed amount written into your contract, Ofcom rules give you a free 30-day window to leave penalty-free. Outside those windows, expect to pay the remaining monthly fees on your contract. Full step-by-step on the cancel an EE contract page.