About
Who is Plusnet?
Plusnet started life as an independent Sheffield-based ISP in 1997, originally selling dial-up over Yorkshire phone lines. It was acquired by BT Group in 2007 for around £67 million and has been a BT-owned sub-brand ever since. The Sheffield head office and call centres survived the takeover and still run today, which is a big reason Plusnet’s customer-service scores stay higher than BT’s own.
The brand position is deliberately low-key: “value broadband done properly”. Plusnet sells over the same Openreach network as BT, Sky and TalkTalk, but skips premium routers, bundled TV and most of the marketing budget. The result is the cheapest big-name fibre on the market with the highest customer-service scores of the big four. The trade-off is a smaller product range: no TV, no mobile bundling and a single router.
Plusnet is regulated by Ofcom, the UK’s communications regulator, and complaint handling falls under the CISAS alternative dispute resolution scheme.