Meet the Selectra Team


Who are Selectra?

Selectra is an energy advice service with the goal of helping energy customers. We empower British customers to save money on their energy bills and find solutions to their energy queries.

Selectra launched in Great Britain in 2016. Our energy experts have helped thousands of people save on their gas and electricity bills with our informative guides and British-staffed call centre. Below you can learn more about our website contributors.

  • Allison Wall Allison Wall

    Allison Wall

    Content editor

    Allison graduated from the University of North Carolina School of Journalism before moving to Spain in 2015. Last year she began working at Selectra as an energy adviser. This year she joined the content team, where she focuses on researching and writing about energy in the UK.

  • Ash Parker Smith Ash Parker Smith

    Ash Parker Smith

    Content editor

    Ash studied History and International Relations in the UK and Netherlands prior to arriving at Selectra in January 2019. He’s passionate about renewable energy and writes content that focuses on green alternatives and other innovative ways we can lessen our environmental impact.

  • Danielle Lyon Danielle Lyon

    Danielle Lyon

    Head of content

    Danielle is an SEO fanatic and loves creating engaging content. She has experience researching, writing and publishing for a wide range of websites covering tourism, beauty and recruitment. She joined Selectra in April 2018 as an energy copywriter where she dove into the fascinating world of electricity and gas and now manages the content team in the UK & Ireland.

  • Elliot Waterhouse Elliot Waterhouse

    Elliot Waterhouse

    General manager

    Elliot graduated from Newcastle University with First Class Honours and was originally involved in his own business ventures in the music industry. In 2016, Elliot partnered with the Co-founders of Selectra Group, Aurian de Maupeou and Xavier Pinon, which was the beginning of a very successful story in launching Selectra in the UK market.

  • Jaume S. Badia Jaume S. Badia

    Jaume S. Badia

    Website Manager theswitch.co.uk

    Jaume focuses on renewable energy industry growth in the UK. His areas of interest include national energy independence in the face of Brexit and peer-to-peer electricity trading.

  • Nicole Davies Nicole Davies

    Nicole Davies

    Content editor

    Nicole has a bachelor's degree in History and a master’s in International Relations. Originally from Wales, she moved to Madrid in 2018 and worked as a content manager for an expat focused website. She joined Selectra in April 2019 and writes content all about the UK insurance market.

  • Sophia Fennessy Sophia Fennessy

    Sophia Fennessy

    Content Editor

    Macquarie University graduate and experienced Content Editor with a demonstrated history of working in the E-Learning, Real Estate and Telecommunications industries. Skilled in Marketing, Google Analytics, Social Media Management, Administration, SEO, Growth and Market Research.

  • William Morris William Morris

    William Morris

    Content editor

    Even as a student of literature, Will always had one eye on new TV deals and never overpaid a penny on his broadband. He worked as a copywriter and then as a journalist before realising his life's purpose and joining Selectra in January. He now dedicates himself to decrying poor customer service and championing affordable broadband.