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Updated May 2026 . Magic8 Pro current

Honor: the UK phone brand most buyers still confuse with Huawei

Huawei sold Honor on 17 November 2020. Five and a half years later, Honor is fully independent, ships every UK phone with the Google Play Store, and runs from a 6.56" sub-£120 entry model up to a £1,349.99 foldable. This page explains what changed, the 2026 UK lineup, and helps you pick a model.

2020

Year Honor split from Huawei

Sold to Shenzhen Zhixin on 17 Nov

£120

Cheapest Honor UK price

Honor X6c, AMOLED entry level

7 yrs

Update promise on flagships

Matches Apple, Samsung and Google

Yes

Google apps work normally

Unlike Huawei, full Play Store access

The fact most reviews skip

Honor and Huawei are not the same company anymore

For years, Honor was Huawei's budget sub-brand. That changed on 17 November 2020. Hit by US sanctions and unable to source the chips and software it needed, Huawei announced it had sold the entire Honor business to a consortium called Shenzhen Zhixin New Information Technology Co. Ltd. The buyer is led by the Shenzhen city government's investment arm and includes more than 30 of Honor's own distributors and dealers as shareholders.

Huawei holds zero shares in the new Honor. It also has no seats on the board and no influence over Honor's strategy, chip choices or software stack. Honor now signs its own deals with Qualcomm, Samsung Display and, crucially, Google.

That last point is the practical one. Because Honor is no longer covered by US Huawei restrictions, every Honor phone sold in the UK in 2026 ships with the full Google Mobile Services stack: Play Store, Gmail, Maps, YouTube, Google Pay, Chrome and (on newer Magic models) the Gemini AI app pre-installed.

Every Honor on UK shelves

Honor's UK lineup in May 2026

Filter by price tier. All prices are Honor UK's own SIM-free RRP.

Foldable flagship

Honor Magic V5

from £1,349.99

Screen

7.95" foldable

Chip

Snapdragon 8 Elite

A book-fold rival to the Samsung Galaxy Z Fold. Pick this if you want a tablet that folds, not just a phone.

Flagship

Honor Magic8 Pro

from £1,099.99

Screen

6.8" LTPO OLED

Chip

Snapdragon 8 Elite

Honor's top non-folding phone. Three rear cameras, 100W charging, IP69 water resistance. Direct rival to the Galaxy S Ultra and iPhone 17 Pro at a lower price.

Last year flagship

Honor Magic7 Pro

from £849.99

Screen

6.8" LTPO OLED

Chip

Snapdragon 8 Elite

The 2024 flagship, now discounted. The same chip and camera bar as the Magic8 Pro for less money. The smart buyer's pick.

Upper mid-range

Honor 600 Pro

from £899.99

Screen

6.7" OLED

Chip

Snapdragon 8s Gen 4

Flagship features without the Magic price. Strong camera, fast charging, 7 years of updates promised.

Mainstream pick

Honor 600

from £599.99

Screen

6.7" OLED

Chip

Snapdragon 8s Gen 4

The standard Honor 600. A bigger battery than most rivals at this price and the same 7-year update promise.

Mid-range premium feel

Honor Magic8 Lite

from £449.99

Screen

6.78" AMOLED

Chip

Snapdragon 7 Gen 3

A Magic-branded mid-ranger. Big screen, big battery, premium glass back at sub-£500.

Budget AMOLED

Honor 400

from £449.99

Screen

6.55" AMOLED

Chip

Snapdragon 7 Gen 3

The single best UK Android under £500 for screen quality. AI photo features and a clean shell.

Entry-level

Honor 400 Lite

from £299.99

Screen

6.7" AMOLED

Chip

MediaTek Dimensity 6080

AMOLED at sub-£300. Plenty of phone for a teenager, parent or backup handset.

Cheapest

Honor X6c

from £119.99

Screen

6.56" LCD

Chip

MediaTek Helio G36

Honor's lowest UK price. Basic specs, but reliable for calls, messaging and light social media.

Prices verified May 2026 via honor.com/uk/shop. Network and third-party retailer prices often beat the SIM-free RRP.

Interactive tool

Find your Honor in 3 questions

Answer three questions, get a recommended model and a runner-up. The picker matches your answers to one of nine UK buyer archetypes and pulls the right Honor from the full 2026 lineup. No contact details needed.

Question 1 of 3

Honor sells phones from £120 to £1,350. Pick your ceiling.

£100 £1,400

Question 2 of 3

This decides whether you need flagship cameras, a foldable screen, or just basics.

Question 3 of 3

Honor's 7-year update promise applies only to the Magic and 400/600 series.

Your Honor archetype

Also worth a look

Honor UK SIM-free RRPs verified May 2026. Buying direct from Honor UK, Argos, Currys or Amazon often beats these prices.

Insider angle

Why a flagship Honor costs hundreds less than a flagship Galaxy

The Honor Magic8 Pro uses the same Qualcomm Snapdragon 8 Elite chip as the Samsung Galaxy S25 Ultra and the OnePlus 13. Its camera sensors are made by the same handful of factories (Sony, Samsung, OmniVision). On paper, Honor's flagship is matched up with phones that cost £200 to £400 more.

Honor undercuts them anyway. The reason is in the cap table. After the 2020 spin-off, more than 30 Honor distributors and dealers became shareholders alongside the Shenzhen city investment arm. Those shareholders care about volume and shelf space, not the premium margins Apple and Samsung defend.

Add a weaker brand recognition in the UK (Honor still ranks behind Apple, Samsung, Google and OnePlus in awareness surveys) and Honor has to price aggressively to win the sale. That is the buyer's window.

Trade-off, in plain words

You save serious money on the buy. But Honor's UK resale value is weaker than Samsung's or Apple's, repair networks are smaller, and you do not get the Samsung One UI ecosystem or the Apple-tier accessory choice. If you keep your phone the full 7 years and never resell, the deal is excellent. If you upgrade every 2 years and trade in, the gap narrows.

Side by side

Honor Magic8 Pro vs the obvious rivals

A flagship-to-flagship comparison at SIM-free UK RRP.

Spec Honor Magic8 Pro iPhone 17 Pro Galaxy S25 Ultra
UK RRP from £1,099 £1,099 £1,249
Chip Snapdragon 8 Elite Apple A19 Pro Snapdragon 8 Elite
Display 6.8" LTPO OLED 120Hz 6.3" ProMotion 120Hz 6.9" Dynamic AMOLED 120Hz
Update promise 7 years ~7 years (typical) 7 years
Google services Yes (full GMS + Gemini) N/A (iOS) Yes (full GMS + Gemini)
2-year UK resale ~35% ~55% ~42%

Resale percentages are indicative two-year retention based on Music Magpie, CeX and eBay UK averages, May 2026. Update promises are vendor-published commitments.

Honor FAQs

The Selectra expert answers your questions

No. Huawei sold the Honor business in full on 17 November 2020 to Shenzhen Zhixin New Information Technology Co. Ltd, a consortium led by a Shenzhen-government-owned company and over 30 Honor dealers. Huawei holds no shares and no management role in Honor today.

Yes. Because Honor was sold off in late 2020, the US restrictions on Huawei no longer apply to it. Every Honor phone sold in the UK ships with the Google Play Store, Gmail, YouTube, Google Maps and the full Google Mobile Services stack. Newer models (Magic7 Pro and later) also have Google Gemini pre-installed.

Honor promises 7 years of Android version updates and security patches on the Magic7 Pro, Magic8 series, Honor 400 and Honor 600 series. That matches Apple, Samsung and Google's top tiers. Older and cheaper Honor models get a shorter window of 2 to 4 years.

Honor's UK shareholders include over 30 of its own distributors and dealers, on top of a Shenzhen state-owned holding. That ownership structure pushes Honor toward volume sales and aggressive pricing rather than the high margins Apple and Samsung charge. You get flagship hardware at lower prices, with the trade-off being weaker brand recognition and lower resale value.

Direct from honor.com/uk, through Argos, Currys, Amazon UK, and on contract via Three UK (Honor's strongest UK network partner) plus iD Mobile and Mobile Phones Direct. SIM-free is usually the cheapest route, especially during Honor's frequent direct-store sales.

If you actively want a folding phone, yes - it is hundreds less than the Samsung Galaxy Z Fold and uses the same Snapdragon chip. If you just want a flagship that doesn't fold, the Honor Magic8 Pro at £1,099 gives you the same chip, the same camera bar and the same updates without paying the folding-screen premium.

At flagship level (Magic7 Pro, Magic8 Pro) Honor is competitive with the iPhone Pro and Galaxy S Ultra for stills, with slightly weaker video. The selling point is the AI-driven photo editing built into the camera app (background blur, object removal, sky replacement) which is more polished than Samsung's and on par with Google's Pixel. Mid-range Honor cameras are good for the price but a step below the flagship tier.

Honor chosen? Now find the cheapest SIM

Buy your Honor SIM-free and pair it with a 30-day SIM-only

Buying SIM-free direct from Honor UK and adding a SIM-only deal is almost always cheaper than a 24-month Pay Monthly bundle. Compare every UK network in one place.