A Guide to Apple UK
Apple is undoubtedly one of the most iconic names in tech. Infact, it can be argued that the iPhone has come to shape the way we live our lives today. Apple has long had a strong presence in the UK and it doesn’t seem like the popularity of the manufacturer will die down anytime soon. We take an indepth look at everything Apple, from how to contact them to their logo to Apple support, to Apple warranty and their stores.
Apple Logo and Origins
Nowadays, Apple is a multinational entity that his considered to be among the big four tech companies in the world, alongside Amazon, Google and Facebook. But where did this tech giant begin its journey? Apple Computer Company was founded on April 1, 1976, by Steve Jobs, Steve Wozniak, and Ronald Wayne, and the first products they released were Apple computers. In 1984 Apple saw a huge amount of success with their release of the seminal personal home computer - the Macintosh.
Since the Macintosh days, the company has continuously evolved their products. After computers they set their eyes on creating PDAs (Personal Digital Assistant) like the Newtown, which helped pave the way for the PalmPilot and today’s tablets like the iPad. In 2007 Apple expanded into offering smartphones, and they continue to release new versions of the iPhone regularly. Apple computers continue to do very well, with laptops like the MacbookPro being very sought after products on the market.
Apple products are easily identified by their trademark logo but believe it or not, the straightforward Apple logo that we see today was not always Apple’s logo. In fact, the original image in the 70’s was actually a picture of Isaac Newton under the tree where the apple fell, and was designed by co founder Ronald Wayne. It also featured the phrase : ‘A Mind Forever Voyaging Through Strange Seas of Thought – Alone’.
The original logo had to go however, and it is thought that this change came about because the original logo was too detailed to put onto their products. And so began the journey towards the sleek minimalistic Apple design we see today from the rainbow Apple logo of the 90's to a plainer sleeker one.
Apple in the UK
Although Apple originated in the US, it is arguably one of the leading tech related companies in the UK. Apple are iconic in terms of mobile technology and they made history when, in 2007, they released the iPhone, becoming pioneers in the smartphone wave.
Most, if not all major UK mobile providers will stock the latest iPhone and older models of the device should be on offer as well.
No doubt you’ve heard of the iconic iPhone, in fact, you may have even owned one at some point in time. Apple iPhone users seem to possess more loyalty than other brand users, and a survey by RBC capital markets showed that 83.4% of iPhone users stated that their next mobile device would be an iPhone, in contrast to 64.2% of Samsung owners. Various versions of the iPhone have been sold to over a whopping 1 billion consumers since it first launched.
The iPhone trademark was originally owned by the tech company Cisco but Apple actually decided to use it anyway and the two entities have since come to an agreement about it.
The iconic smartphone was actually a byproduct of iPad development, with Steve Jobs deciding that it was better to focus on a phone, with the multi-touch functionality they were developing for the iPad.
The iPhone runs on the iOS operating system as opposed to the Android operating system that phones like Huawei or Samsung run on. The operating system receives regular updates and new iPhone handsets are released steadily. Both iOS and the mobile phone handsets themselves have seen consistent innovation from Apple, some of which has been copied by Apple’s competitors. Although, it’s worth noting here that Apple have not been the only innovator in the Smartphone arena.
The latest innovation in iPhone technology is arguably the fact that you can now find three cameras on one device. The iPhone pro can be purchased with three different cameras attached, allowing happy snappers to capture more light and the perfect image. Apple’s Phil Schiller promised that “With these three cameras you have incredible creative control”. Exciting stuff!
It’s no secret that Apple’s products don’t come cheap. So what if something goes wrong? Are you covered by a warranty? Yes, their products are covered by a warranty. Apple offer a one year limited warranty in the UK, for Apple branded products only. We recommend investigating the warranty of products before you by them, especially if they come from a third party, just in case.
Check your service and support coverage
If you’re after more information on the warranty attached to your Apple device, the company has a handy search function to help you find out what you need to know. All you have to do is enter the serial number on your Apple device into the Apple warranty coverage checker and then fill out a captcha to prove you are not a robot. Once you’ve done this, press the blue button that says continue.
Apple Support UK
Apple support’s online interface is like a click through menu of solutions for any problems you may be experiencing with one of their products. Apple support can help you with any of the following issues you may be experiencing:
- Repairs and physical damage
- Battery and charging issues
- Subscriptions and purchases
- System preferences
- Apple ID and iCloud
- Apps and features
- Update, backup and restore
Apple Shop: The Genius Bar
Apple stores are known for their modern open plan design, and it’s not uncommon to find ones where the walls are made entirely of glass. Huge wooden tables full of products and Genius Bars are staples among Apple’s stores. But what is the Genius Bar exactly? Well, they are a customer service type desk manned by Apple experts that assist users with any queries they might have about Apple products. The layout of a Genius Bar previously consisted of at least two 15" MacBook Pro computers but staff now use ipads instead. If you need your iPhone, Macbook or iPad repaired then this is the place to go. Keep in mind that you may need to make an appointment at the Genius bar, depending on how busy they are when you go.
Apple Customer Reviews
Apple reviews pretty well considering the volume of devices they sell each and every year. On popular review site Trustpilot, Apple score 2 out of 5 stars, and although that sounds like a low score it’s actually on par with Apple’s competitors in the market. Chinese company Huawei, for example, also received an overall score of 2 out of 5 stars and perhaps Apple’s main competitor, Samsung, received only 1.4 out of 5 stars. Of the reviews available 26% of reviewers gave a rating of ‘excellent’ whereas 55% of customers rated Apple as ‘bad’.
Apple’s latest phone seems to be doing well in the eyes of its customers. Former issues with the phone like poor battery life have been resolved with the iPhone 11 day long battery life. Pricing too has seen an improvement, with the latest incarnation of the iPhone being sold at a more reasonable price, making it more accessible to consumers.
If you’re hoping to get in contact with Apple inc, there are a few different ways to do so. Take a look at our step-by-step guide to getting in touch with Apple below:
- Contact Apple Online by filling out a digital form and allowing Apple to take it from there.
- Call customer service on 0800 048 0408 and make sure it’s Monday to Friday between 08:00-20:00 or Saturday-Sunday 09:00-18:00.
- To check the status of your order or to modify it you can head to the order status page.
Apple Store Near Me
If you’re looking for your local Apple store then look no further than our full alphabetical directory of all UK stores below:
- Aberdeen, Union Square, 27/28 Ground Level Mall, Union Square, Aberdeen, AB11 5PN, 01224 287 900
- Basingstoke, Festival Place, Upper Level, Queen Anne’s Walk, Basingstoke, RG21 7BE, 0125669 6000
- Bath, SouthGate, SU39, Southgate Place, Bath, BA1 1AP, 01225487 000
- Belfast, Victoria Square, Upper Ground Floor, Belfast, BT1 4QG, 0289016 1900
- Birmingham, Birmingham, 128 New Street, Birmingham, B2 4DB, 0121 224 2100
- Brighton, Churchill Square, Upper Mall, Churchill Square, Brighton, BN1 2TE, 0127374 0500
- Bristol, Cabot Circus, 11 Philadelphia Street, Quakers Friars, Bristol, BS1 3BZ, 0117900 3450
- Bristol, Cribbs Causeway, Upper Mall, Bristol, BS34 5DG, 0117959 7600
- Bromley, Bromley, The Glades Bromley Shopping Centre, Bromley, BR1 1DN, 0208225 5500
- Cambridge, Grand Arcade, Grand Arcade Shopping Centre, Cambridge, CB2 3AX, 0122325 3600
- Cardiff, St David’s 2, 63-66 Grand Arcade, Cardiff, CF10 2EL, 0292055 6800
- Edinburgh, Princes Street, 10 Princes Street, Edinburgh, EH2 2AN, 0131 242 8200
- Exeter, Princesshay, 24 Princesshay, Exeter, EX1 1GE, 01392 316600
- Gateshead, Metrocentre, Metrocentre, Gateshead, NE11 9YG, 0191 402 2500
- Glasgow, Braehead, Braehead Shopping Centre, Glasgow, G51 4BP, 0141885 4200
- Glasgow, Buchanan Street, 147 Buchanan Street, Glasgow, G1 2JX, 0141 300 4700
- Grays, Lakeside, West Thurrock Way, Grays, RM20 2ZP, 0170871 7500
- Greenhithe, Bluewater, Upper Mall, Greenhithe, DA9 9ST, 01322 640 100
- Kingston upon Thames, Bentall Centre, The Bentall Centre, Kingston upon Thames, KT1 1TP, 020 8233 3400
- Leeds, Trinity Leeds, Albion Street, 209 Trinity Leeds, Leeds, LS1 5AR, 0113 251 1000
- Leicester, Highcross, Upper Mall, Highcross, Leicester, LE1 4FT, 0116201 1900
- Liverpool, Liverpool One, Liverpool, L1 8BU, 0151 472 7200
- London, Brent Cross, Upper West Mall, London, NW4 3FP, 020 3126 9200
- London, Covent Garden, No. 1-7 The Piazza, London, WC2E 8HB, 0207447 1400
- London, Regent Street, 235 Regent Street, London, W1B 2EL, 020 7153 9000
- London, Stratford City, The Arcade, Westfield Stratford City London, E20 1EQ, 0208277 2200
- London, White City, Westfield London, London, W12 7GF, 0208433 4600,
- Manchester, Manchester Arndale, New Cannon Street Mall, Manchester, M4 3AJ, 0161 455 1900
- Manchester, Trafford Centre, 146 Peel Avenue, Manchester, M17 8BL, 0161240 1000
- Milton Keynes, Milton Keynes, 26 Midsummer Place, Milton Keynes, MK9 3GB, 019 0885 6650
- Newcastle upon Tyne, Eldon Square, St Andrew’s Way, Newcastle upon Tyne, NE1 7JB, 0191 270 6100
- Norwich, Chapelfield, Merchants Hall, Norwich, NR2 1SU, 0160321 6600
- Plymouth, Drake Circus, 1 Charles Street, Plymouth, PL1 1EA, 017 5263 3000
- Reading, The Oracle, Upper Level, The Oracle Shopping Centre, Reading, RG1 2AG, 0118925 4500
- Sheffield, Meadowhall, Upper High Street, Sheffield, S9 1EN, 0114 212 1000
- Solihull, Touchwood Centre, The Touchwood Centre, Solihull, B91 3GJ, 0121 224 1300
- Southampton, Upper Shopping, Southampton, SO15 1QE, 023 8030 3100
- Watford, Intu Watford Shopping Centre, Watford, WD17 2TN, 0192342 1700