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Asda Mobile Network: Does It Measure Up?


ASDA mobile company logo

Not satisfied with its position as one of the UK’s top supermarket chains, ASDA expanded its reach into the mobile realm in 2007. ASDA mobile claims to have some of the most affordable standard rates around, but does it have Pay As You Go bundles that suit your needs? Selectra breaks down everything ASDA mobile - including ASDA mobile bundles, mobile phones, benefits and rates into bite-sized pieces so that you can get a taste of what the network has to offer.

ASDA mobile network customer benefits

Here at Selectra, we wholeheartedly believe that there is more to a mobile network than just calls, texts and data. The UK mobile phone providers on the market are all competing to draw in and retain customers, and as such, they usually add unique selling points to their deals. The plus sides to the ASDA mobile network are listed below:

1. Order your sim for free online

If convenience is what you’re after, ASDA gives you the opportunity to get your SIM delivered to your door in a few easy steps. It’s not the only network to offer SIM delivery or free SIM cards but this practice is certainly not the standard across the mobile industry. To order your SIM card online, all you need to do is head to the ASDA mobile website. From there you’ll see a box titled Get Your Free SIM now where you can fill out your details.

2. Contract free deals

Sometimes being locked into a mobile phone contract is too much hassle, and if you’re aligned with that statement then ASDA could be the mobile phone provider for you. ASDA doesn’t do traditional lock-in contracts, rather, it’s arrangements last for 30 days.

When you buy credit from ASDA it is referred to as a Bundle. If you’re looking for the reliability of a contract sans commitment, you can set your bundle to auto-renew. If your bundle is on auto-renew, it means that a new bundle will start up the second your credit runs out. If you choose the wrong bundle amount, there's no need to fret, you can change your top up amount whenever you like. Check out our dedicated ASDA mobile bundles article for more details on top up amounts.

3. Powered by the EE network

EE network coverage tower

ASDA mobile is powered by EE as it piggybacks off its network infrastructure for coverage. The EE network boasts the fastest download and upload speeds in the UK, on top of the best coverage levels in the past couple of years, so you’re in safe hands coverage-wise if you decide to go for ASDA mobile. Before 2017, only 2G or 3G networks were available to ASDA mobile customers, whereas now 2G, 3G and 4G networks are all available on the network.

To take a look at how Asda mobile network coverage will work in your area, use ASDA's online coverage checker by entering your postcode or looking at a visual representation of the level of coverage on a UK wide coverage map. The results will be divided into 2G, 3G and 4G coverage.

ASDA 5GWhen will ASDA join the ranks of Vodafone, EE or Three by offering 5G phone deals? Well, an official date is not yet on the table. We predict the launch will happen sometime in 2020, however, it's worth noting that ASDA can only launch 5G in cities in which EE has already launched its 5G bases.

4. 50 roam-free destinations

The globe showing international roaming destinations for ASDA mobile

Want more good news? Well, ASDA lets you use your mobile phone abroad as you would at home with no extra fees. Although it is still mandatory for phone companies to allow free international roaming in the EU, ASDA has gone the extra mile by adding some extra roam free destinations to itslist. The following countries are included in ASDA’s roam free arrangement:

Andorra, Austria, Azores, Balearic Islands, Belgium, Bulgaria, Canary Islands, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Faroe Islands, Finland, France, French Guiana, Germany, Gibraltar, Greece, Guadeloupe, Guernsey, Hungary, Iceland, Ireland, Isle of Man, Italy, Jersey, Latvia, Lichtenstein, Lithuania, Luxembourg, Madeira, Malta, Martinique, Mayotte, Monaco, Netherlands, Norway, Poland, Portugal, Reunion, Romania, Saint Martin, San Marino, Slovakia, Slovenia, Spain, Sweden, Switzerland, Vatican City.

5. Customer satisfaction

A good mobile phone provider will live for it’s customers, and one can argue that ASDA mobile does just that. On customer review site Trustpilot, 48% percent of ASDA mobile customer reviews were submitted with a rating of Excellent (the highest star rating that one can give for a provider). Happy customers used words like brilliant and helpful, as well as describing the provider as having well-trained, knowledgeable staff and being generally good value for money.

Satisfied customer Tom Dodington took to Trustpilot to share his opinion on the ASDA mobile network in 2019:

Great support on the phone and everything you need from a phone service

Also on Trustpilot, Les Robinson had this to say about his experience with the provider’s complaint resolution process in 2019:

One of my two mobile numbers is with Asda Mobile, set up as a P.A.Y.G with a monthly auto top up. On checking recently I saw that they had been incorrectly topping up every 10 days instead of the 30 day period ...I called them and they were extremely helpful, sorted it straight away without any fuss and refunded the excess charged monies plus gave me my following months package free of charge as an apology.

How does ASDA compare for customer satisfaction?Customer satisfaction is often measured by the telecoms regulator, Ofcom. However, ASDA’s smaller market share means that it is not included in these statistics at this time. ASDA does well on review sites like Trustpilot though, scoring 2 stars more on average than most of the major mobile networks.

How do ASDA’s benefits compare to those of the other mobile carriers?

ASDA has a lot of great benefits on offer, but how do they compare to that of the other major mobile phone networks? Well, some of the major networks do have a little more to play with in terms of resources. Networks like Sky mobile or O2 have free wifi across lots of hotspots in the UK and some providers (O2 or Vodafone for example) have rewards systems that customers can use to get access to events among other things.

ASDA mobile pay as you go bundles

ASDA is known for its good value bundles and it has lots of different price points to choose from.

£5 500MB Data, 200 Minutes, Unlimited Texts
£7 2GB Data, 300 Minutes, Unlimited Texts
£10 4GB Data, 600 Minutes, Unlimited Texts
£12 5GB Data, 800 Minutes, Unlimited Texts
£15 8GB Data, 1000 Minutes, Unlimited Texts
£20 12GB Data, Unlimited Minutes, Unlimited Texts
£25 15GB Data, Unlimited Minutes, Unlimited Texts

Get better Mobile options today!Chat to one of our experts for free SIM only advice now. 020 3966 4709 or get a free callback now.

Would you be better off with a Pay As You Go mobile?

An ASDA pay as you go mobile phone

For many busy adults wanting to upgrade their device regularly, mobile phone contracts do feel like the natural choice. However, there are some big upsides to opting for a Pay As You Go phone deal. Take a look at some reasons why ASDA Pay As You Go might tempt you to make the switch to a contract free mobile deal:

  • PAYG can be cheaper: If you’re looking to save a few pounds then it may be worth looking into a top up sim card to put into your existing mobile device.
  • If you want to keep your current phone: Pay As You Go might open up a cheaper deal for you.
  • Flexibility in how much you pay each month: You can change your top up amount whenever you like. Easy!
  • No penalties for exceeding your balance: If you exceed your allowance of calls, data or text messages, the benefit of Pay As You Go is that you won’t be penalised for this. Either your auto-top up will kick in and you’ll receive a fresh bundle, or your service won’t work until you get the chance to top up. You can choose an auto top-up with ASDA mobile if you’re worried about running out of phone credit.
  • Light mobile phone users rejoice: You won’t be charged for calls, texts and data that you don’t use.

Calculate what you’ll needWant to know how much your bundle is likely to cost according to the ASDA Pay As You Go calculator? The ASDA calculator lets you select how much browse, talk and text time you’ll think you’ll need and you’ll receive your recommended bundle amount instantly.

ASDA mobile sim only and ASDA mobile phones

Those looking for a SIM to put in their own device can purchase a sim online for free or from one of ASDA’s many supermarkets.

If you are after a device as well as an ASDA sim, then a device can be purchased in many of ASDA’s supermarkets, some of which offer mobile phone assistance should you need it.

ASDA contact number

If you’d like to get in touch with the ASDA mobile team, you can do so by calling its customer services department on 2732 (from an Asda Mobile device) or on 0800 079 2732 from any phone. Its customer service team can help you with finding your nearest branch, handset issues and network enquiries among other things.

If you’d rather not wait on hold whilst you’re getting in touch, the ASDA mobile website may have the answers you seek in its helpful FAQs.

Customer service opening hours for ADSA mobile can be found below:

  • Monday - Saturday: 9:00am - 6:00pm
  • Sunday: 10:00am - 4:00pm

Is there a mobile app?At the time of writing, there is, unfortunately, no ASDA mobile app on the market for those with an ASDA sim. That’s not to say that there isn’t an app for its supermarket chains however, with one of these being available to either Apple or Android users.

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