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UK Pay As You Go MVNO on Vodafone

ASDA Mobile PAYG plans

The supermarket-owned MVNO has run on Vodafone’s 4G network since 2021, with 30-day Pay As You Go bundles from £7 and free roaming in 51 destinations. This page covers every current bundle, how to top up, customer service contact and an honest read of what real customers say in 2026.

See ASDA Mobile bundles How to top up

At a glance

Launched 2007, supermarket-owned MVNO Vodafone host network (4G nationwide) 30-day Pay As You Go, no credit check Free roaming in 51 destinations

Launched

2007

On the EE network, moved to Vodafone in 2021

Host network

Vodafone

Same 4G signal as Vodafone-branded SIMs

Cheapest bundle

£7

10 GB data, unlimited calls and texts

Free roaming

51

EU, Channel Islands and selected destinations

About

Who is ASDA Mobile?

ASDA Mobile is the in-store mobile brand of the UK supermarket ASDA, launched in 2007. It is a Mobile Virtual Network Operator, meaning it does not own any masts itself but rents capacity from a host network and resells it under the ASDA brand at a discount.

The brand originally launched on the EE network and ran there until 2021, when ASDA Mobile migrated all its customers across to Vodafone. Since then, every ASDA SIM gets exactly the same 4G signal as a Vodafone-branded SIM at the same postcode. 5G access has not been activated on ASDA Mobile in 2026.

ASDA itself was acquired in 2021 by TDR Capital and the Issa brothers, ending its long ownership by Walmart. Mobile services continue to trade as ASDA Mobile and are regulated by Ofcom; complaint handling falls under the Ombudsman Services: Communications alternative dispute resolution scheme.

Current bundles

ASDA Mobile PAYG bundles available now

Headline prices verified on from mobile.asda.com. ASDA Mobile bundles are 30-day rolling with no contract; we link straight to ASDA for the live price at the moment you click.

Entry PAYG

ASDA Mobile logo

Essential bundle

Data

2 GB

Data allowance

Minutes

300

Unlimited texts

£7 / 30 days

No contract . Free SIM

  • 30-day rolling
  • Unlimited UK texts
  • Auto-renew optional

Best for

A backup SIM or a child's first phone with low data needs

See on ASDA Mobile
Best value sweet spot

Mid-tier PAYG

ASDA Mobile logo

Value bundle

Data

10 GB

Data allowance

Minutes

Unlimited

Unlimited texts

£12 / 30 days

No contract . Free SIM

  • Unlimited UK calls + texts
  • 10 GB at 4G speed
  • Free roaming in 51 destinations

Best for

A typical smartphone user happy with 10 GB and no contract

See on ASDA Mobile

Large PAYG

ASDA Mobile logo

Plus bundle

Data

30 GB

Data allowance

Minutes

Unlimited

Unlimited texts

£18 / 30 days

No contract . Free SIM

  • 30 GB monthly data
  • Unlimited UK calls + texts
  • EU roaming inclusive

Best for

Anyone tethering, streaming on mobile data or commuting daily

See on ASDA Mobile

Top PAYG

ASDA Mobile logo

Max bundle

Data

60 GB

Data allowance

Minutes

Unlimited

Unlimited texts

£25 / 30 days

No contract . Free SIM

  • 60 GB monthly data
  • Unlimited calls + texts
  • Free roaming in 51 destinations

Best for

Replacement for a Pay Monthly contract with full flexibility

See on ASDA Mobile

Selectra is independent. ASDA Mobile does not pay us to feature any of these bundles. We list its public deals so you can compare them like-for-like with other UK MVNOs.

Explore

More on ASDA Mobile

Deep-dive guides on the everyday parts of life with an ASDA SIM in 2026.

PAYG bundles

Full breakdown of every ASDA Mobile bundle from £7 to £25. Data, minutes, texts and which 30-day plan is the best fit for your usage.

Open page

Top-up guide

Every way to top up an ASDA Mobile SIM: in store, online, by app, by text, debit card and how to set up auto-renew so you never lose service.

Open page

Reviews snapshot

What customers actually say about ASDA Mobile

Scores collected from each platform on . We do not pick the flattering one and ignore the rest, we show all of them and explain what they actually mean.

Trustpilot, mobile.asda.com

4.1 / 5

~12,000 reviews

Positive overall

Unusually high score for a UK MVNO. Customers consistently praise the price, the ease of switching bundle size from one month to the next and the in-store top-up at any ASDA. Complaints focus on patchy customer-service phone hours and a basic online account.

Which? PAYG survey

Top-rated value for money

Above average

Positive overall

Which? has placed ASDA Mobile in the top tier of UK PAYG providers in its annual customer survey, citing low headline prices and clear bundle pricing. Network reliability scores match the host (Vodafone), so signal quality varies by postcode.

Ofcom complaints

Below threshold volume

Not separately listed

Mixed

ASDA Mobile sits below the Ofcom reporting threshold and is not broken out in the quarterly complaints data. That is partly market share, but it also reflects an unfussy product: no contract to break and no exit fee to fight over.

MoneySavingExpert forum

Recommended forum sentiment

Dozens of threads

Positive overall

Frequently named as one of the cheapest UK SIM-only options for light to mid users. Common watch-out: 5G is not available on ASDA Mobile in 2026, so if 5G coverage matters to you, this is not the right MVNO.

Selectra expert verdict

Independent read, no commission shaping

ASDA Mobile is one of the easiest no-commitment SIM-only options in the UK. £7 buys 2 GB and unlimited calls and texts for 30 days, £12 jumps you to 10 GB, and you can change bundle from month to month without a phone call. Coverage is exactly the Vodafone signal at your postcode, no better and no worse.

The two honest weaknesses: no 5G in 2026, and the customer-service line only runs daytime hours. If you stream heavily on mobile data, or live in a 5G postcode and want those speeds, look at Vodafone direct or a 5G MVNO. For a backup SIM, a child’s phone, a tablet line or a no-fuss main SIM under £15, ASDA Mobile is one of the cheapest credible picks on the UK market.

Verdict last reviewed 19 May 2026.

Contact

How to reach ASDA Mobile

Every official way to get in touch with ASDA Mobile in 2026. Numbers, opening hours and online channels, with no premium-rate detours and no scrolling through the FAQ.

Opening hours

When lines are open

Monday to Saturday
09:00 to 18:00
Sunday
10:00 to 16:00

No 24/7 phone line. Outside hours, use mobile.asda.com.

Online

Self-service

  • mobile.asda.com

    Account, top-up and bundle changes

  • No mobile app

    All self-service runs on the website

  • No live chat

    Account changes by phone or website

Got a complaint? Try customer-service first. If it is not resolved after eight weeks, escalate free to the Communications Ombudsman, the alternative dispute-resolution body for UK mobile networks. ASDA Mobile is regulated by Ofcom.

FAQ

ASDA Mobile bundles, coverage and contact, your questions answered

Is ASDA Mobile good in 2026?

For light to mid users on a tight budget, yes. ASDA Mobile runs on the Vodafone 4G network, so signal quality is identical to a Vodafone-branded SIM in your postcode. Headline prices start at £7 for 2 GB and unlimited UK calls and texts on a 30-day rolling plan. The trade-offs: no 5G access in 2026 and a customer-service line that only runs daytime hours. If you stream a lot on the move or rely on 5G, look elsewhere; for most other usage it is one of the cheapest credible options in the UK.

What network does ASDA Mobile use?

ASDA Mobile is a Mobile Virtual Network Operator (MVNO) on Vodafone. It originally launched on EE in 2007 but moved across to Vodafone in 2021. That means your 4G signal, indoor coverage and average speeds are the same as any Vodafone customer at your address. You can check Vodafone's outdoor and indoor coverage at your postcode on the Vodafone network checker before ordering an ASDA SIM.

Does ASDA Mobile support 5G?

No. As of May 2026, ASDA Mobile is 4G only, even on the Vodafone 5G footprint. If 5G speeds are important to you (typically faster than 100 Mbps in covered city areas), pick Vodafone directly, or a network on a different host like EE or O2.

How much is ASDA Mobile per month?

ASDA Mobile sells 30-day rolling Pay As You Go bundles. Current pricing (May 2026): £7 for 2 GB, unlimited UK calls and texts; £12 for 10 GB; £18 for 30 GB; £25 for 60 GB. All bundles include free roaming in 51 destinations, and there is no contract or exit fee.

How do I top up ASDA Mobile?

Five options. Call 0800 079 2732 (free from any UK landline) or dial 2732 free from your ASDA Mobile, register a debit or credit card and top up by phone. Pay online at mobile.asda.com/topup. Buy a top-up voucher at any ASDA store or any retailer showing the green top-up logo. Send a text with your bundle code to 2732 (free). Or set auto-renew so a bundle re-buys itself each month with the credit on your SIM. Full step-by-step on our ASDA Mobile top-up guide.

How do I contact ASDA Mobile?

Customer-services is 0800 079 2732 from any UK landline (free), or 2732 free from your ASDA Mobile. Lines open Monday to Saturday 09:00 to 18:00 and Sunday 10:00 to 16:00. There is no live chat and no dedicated mobile app: account changes are done by phone, text command or on mobile.asda.com.