WWF: World Wildlife Fund

wwf logo

The WWF is perhaps the world’s leading independent conservation organisation. Established in the early sixties, it is best known for its work in protecting wildlife such as pandas and tigers, but there is more to it than that. Read on to learn about all the work it does.

About the WWF

In this section, we’re going to give you a bit of background about the WWF and its operations in the UK and across the world.


The WWF was founded in 1961 after three articles by the renowned British biologist Julian Huxley were published in the Observer newspaper expressing concern about hunting and the destruction of habitat in East Africa. A group of people, led by businessman Victor Stolan and Director General of Britain's Nature Conservancy Max Nicholson, decided that an organisation to raise awareness and funds for conservation was urgently needed.

This led to the production of the Morges Manifesto on the 29th of April 1961. Named after the town in Switzerland where the newly formed WWF was to have its headquarters, the manifesto became the organisation’s founding document. The WWF was registered as a charity on the 11th of September the same year and began its international fundraising campaign.

What does WWF stand for?

WWF stands for World Wildlife Fund. You may remember that there was a high-profile legal dispute in 2002 between the Fund, which dates back around sixty years, and an organisation called the World Wrestling Federation over the WWF trademark. The case was won and the World Wildlife Fund retains sole rights to the WWF brand.

World Wildlife Fund today

The World Wildlife Fund is today one of the world’s largest and most reputable conservation organisations, with more than five million supporters and a presence in over 100 countries on five continents. It has broadened its focus beyond wildlife conservation to raising awareness of global climate change and environmental issues more broadly.

What does the WWF do?

The activities that the WWF engages in go beyond the conservation work for which it is best known, but its main activities are the following:

  • Conservation: Safeguarding endangered species of wild animals and plants and protecting the vital ecosystems found in forests, rivers, and seas.
  • Climate change: Tackling both the causes of global warming (specifically carbon emissions from fossil fuels) and the impacts of changing climate patterns on vulnerable communities and environments.
  • Sustainability: Helping to change the way we live - how we buy and eat, what we use for fuel -  particularly in developed countries like the UK, to put less strain on our natural resources and help reduce the impact on the rest of the world.

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The WWF website is, as such, a great educational resource not only for conservation issues but also the environment, and it even has a tool to help you calculate your carbon footprint, breaking down the impact of your habits and pointing out where you could make positive changes in your lifestyle.

For more information about the organisation, including the WWF Adopt an Animal project, head over to its website.

WWF Jobs

If you’re interested in working with the World Wildlife Fund, you should head to its website’s Careers page. On it, you’ll find a section with complete up-to-date listings for WWF jobs. At the time of writing, the organisation is hiring for the following roles:

  • Artists and Influencers Executive
  • Head of Events
  • Online and Trading Product Specialist
  • Partnership Operations and Impact Manager
  • Trade Policy Specialist
  • Public Affairs Adviser

Other types of jobs will become available when vacancies arise, and you can register for alerts for WWF jobs by going to the page and leaving your email address. In the meantime, you can take a look at the benefits offered to WWF employees, which include a pension scheme, flexible working hours, a generous annual leave allowance, as well as a number of health benefits.

For more information on WWF jobs, see its Careers page.

Contact WWF

There are a number of ways you can get in touch with the World Wildlife Fund, but let’s start by running you through its phone numbers:

Reason for calling Greenpeace contact number Opening hours
Speak to WWF about your support 01483 426333 8 am to 10 pm, 7 days a week
Speak to a WWF member 01483 426444 Monday to Friday, 9am to 5pm
Queries about leaving a gift in your will or a donation in memory 01483 412153 Monday to Friday, 9am to 5pm
For executors or solicitors dealing with donations from a will 01483 412247 Monday to Friday, 9am to 5pm

You can also get in touch with WWF on its website by using the live chat function (called Panda Chat) or by email by filling out the applicable form on its website, of which there are several. On the Contact Us section of the WWF UK website, you’ll also find addresses for the organisation’s headquarters in England, Wales and Scotland.

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