Beginning life as a pioneer in mobile phone services in the 1980s, Vodafone is now one of the UK’s major quad-play telecommunications providers. Today it serves around 625 million mobile customers but has also branched out, now also serving 27 million fixed broadband connections and over 20 million TV subscribers. Read on for Vodafone deals, share price, contact details and our Selectra review.
While you’re probably pretty familiar with Vodafone Mobile, is it worth considering its other services? What exactly is its offer? This page will take you through the company in full, hopefully leaving no questions unanswered.
Vodafone is, of course, best known for being a mobile provider - a sector in which it is a world leader, operating directly in 24 countries in which it caters to almost 450 million customers. In the UK, almost 20 million customers use Vodafone’s services, which since its beginnings in mobile have broadened to include broadband (link coming soon), home phone and TV services.
Vodafone claims to be a leader in communications technology across four sectors - mobile, broadband, fixed line and TV - though it remains most prominent, of course, in mobile. Its 625 million customers in this sector make this a difficult point to argue, and 27 million broadband customers and 22 million TV customers make it no small player in these markets either. It is currently chaired by Nick Read, and operates directly in 24 countries while having partnership agreements in a total of 41. Vodafone has expanded its operations across many countries including India where Vodafone completed a merger with Idea in 2018, forming a new brand. With this deal, Vodafone Idea (Vi) provides telecoms services to the Indian market. In short, it is without a doubt one of the world’s largest and most significant telecoms companies.
Vodafone share price
The past five years have seen the Vodafone share price drop in value from more than £250 in May of 2015 to a low of less than half that in the same month of 2019. They have since seen an increasing trend, rising to a value of £160 by this past November and now sitting at around £155. The company will hope to recover the value it saw before this period of Brexit-related uncertainty hit and lift itself above £200 once Brexit is finalised.
How good are Vodafone deals? Let’s get down to talking about the Vodafone deals avialable and the different products on offer:
Vodafone Deals: Broadband
Since entering the broadband market in 2015, Vodafone has secured a significant client base, so it must be doing something right. The first thing that we noticed about its broadband products is that it has done away entirely with standard ADSL broadband, focusing instead on just two fibre broadband packages. Here they are:
|Superfast 1||Superfast 2|
|35 Mbps avg. download speed||63 Mbps avg. download speed|
|10 Mbps max. uploads||20 Mbps max. uploads|
|£21 per month||£23 per month|
|24-month minimum term||24-month minimum term|
|Line rental included||Line rental included|
|£0 upfront cost||£0 upfront cost|
The second thing we noticed, as you no doubt will have, is that the monthly cost of these two very different speeds is the same - the only thing holding you back from picking Superfast 2 rather than Superfast 1 is that it may not be available in your area. £23 is a seriously tempting deal for 35 Mbps average downloads, let alone 63 Mbps, so we wouldn’t blame you for checking to see if you are eligible!
Vodafone pay-monthly mobile users get an even better deal, as they’re able to add whichever package is available to them to their monthly bill for £21 a month - a £2 monthly saving. Like non-mobile customers, they’ll also receive the following benefits from Vodafone Broadband:
- Ultimate Broadband Guarantee - a guarantee of at least 25 Mbps minimum speeds on Superfast 1 and 55 Mbps on Superfast 2 or money off until it’s fixed.
- A six month free trial of F-Secure SAFE anti-virus protection software to protect up to five devices.
- No download limits.
- Vodafone router included as standard.
- Access to the Vodafone Broadband app.
- Access to parental controls.
The Ultimate Broadband Guarantee is a particularly interesting feature - it offers discounts to your monthly bill if your broadband speeds dip below the minimum standard Vodafone sets. Users can check their speeds using the Vodafone Broadband app and claim their discount in the app as well. This gives customers the assurance that, even if their service is not always at 100%, at least they will be compensated when it’s not.
If you don’t know which speed your household needs to fulfil its broadband needs, check out our guide to broadband speeds. Once you do know, the best way to find the best deal on the speed you need is to check for availability in Vodafone's postcode checker, which you'll find on its website.
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Vodafone Deals: Home phone
Though it’s not required that you take out line rental with Vodafone, all of its broadband customers are eligible for free line rental with their deal should they want it. This, however, only applies for the duration of your initial contract - the price of line rental then charged at £3 per month after your initial term. Vodafone also says that you may have to fork out £60 if a new phone line needs to be installed at your house.
Here’s a list of calls add-ons that Vodafone offers to those who wish to include line rental in their deal:
- Evening & Weekends Calls: £4 per month - defined as 7pm to 7am, Monday to Friday and midnight Friday to midnight Sunday.
- Anytime Landline and Mobile Calls: £8 per month
- International 300: £5 per month - includes 300 minutes per month to select destinations listed in Vodafone’s calls price plan.
Remember not to chat for over an hour!Bear in mind that calls with all providers are only inclusive up to 60 minutes, and that for every minute you go over you’ll be charged the standard rate. If you want to avoid the charge, just hang up and redial before you reach the hour.
You’ll have to keep whichever services you decide to add for at least a month, but are free to cancel during this time and the item will be removed from your bill for the following month. If you decide to use your free line rental as a pay as you go customer or use your landline outside of your inclusive calls, you’ll be charged according to the following structure:
|UK Landlines||UK Mobiles|
|19p connection charge||19p connection charge|
|11.5p per minute||13p per minute|
Calls to 0800 and 0808 (freephone) numbers are, of course, excluded from these charges. Calls to international destinations vary significantly by country, so we haven’t included them here - you can find a detailed rundown in Vodafone’s Price Plan, which you’ll find by clicking through the terms and conditions section of the Vodafone website.
Vodaphone deals: TV services
Vodafone is now getting involved in TV services through a partnership with Apple TV. Through this partnership, it is bundling Apple TVs and Apple TV subscriptions in with a special broadband deal. You can’t get a TV or TV services through Vodafone outside of these two specific deals, which are the following:
|Superfast 1 Extra||Superfast 2 Extra|
|35 Mbps avg. download speed||63 Mbps avg. download speed|
|£31 per month||£33 per month|
|24-month minimum term||24-month minimum term|
|Apple 4K TV included||Apple 4K TV included|
|1 year Apple TV+ subscription included||1 year Apple TV+ subscription included|
|£0 upfront cost||£0 upfront cost|
The same basic benefits are included in these packages as are in the fibre broadband packages without TV - the Ultimate Broadband Guarantee, the F-Secure SAFE free trial, line rental as standard - and customers also receive the following benefits apart from the TV and Apple TV + subscription:
- Ultimate Anytime Calls to UK landlines and mobiles as standard.
- Fixed price guarantee for the duration of your 24-month contract.
Once again the prices are also the same for Superfast 1 as they are for Superfast 2, so the only thing holding those who want the fastest deal back is availability in their area. Pay monthly mobile customers also get the same £2 per month off these deals that they do from the normal fibre deals, and the £29 a month they would pay for Superfast 2 Extra is about as tempting as broadband gets on paper.
When will I get my Apple 4K TV and how do I start watching?Your Apple 4K TV should be delivered at the same time an engineer comes to deliver your Wi-Fi Hub and get you set up. You’ll then have to activate Apple TV + within three months. It will be free for a year and automatically renew unless you cancel it - you can see the full terms on the Vodafone website.
If you’re looking for Vodafone’s mobile solutions for business, you’re best off heading over to our Vodafone Mobile page. If it’s business broadband solutions you’re after, however, you’ll find information about this on our Vodafone Broadband page (link coming soon). We won’t go into it on this page.
How do Vodafone’s prices compare with the market average?
So you know how much Vodafone Broadband will set you back and it sounds great, but how do you know you’ll be getting a good deal without comparing it with the rest of the market? Now we’re going to do exactly that. We’ll start with Superfast 1, comparing it for price with the price other major providers are offering for the same speed:
|Vodafone Superfast 1||Market average (35 Mbps)|
|£21 per month||£31 per month|
A full £8 per month saving is an impressive saving to be made here, especially when you consider that this isn’t even the cheapest you could get Superfast 1 for - pay monthly mobile customers would save a tenner on their deal! Not only this, but other providers don’t put their money where their mouth is and guarantee a reasonable minimum speed. The fact that it does means that if, like many providers, Vodafone fails to meet this standard, you’ll at least be saving even more money.
You won’t have forgotten, we assume, that Vodafone charges the same for Superfast 2 as it does for Superfast 1. Let’s see what this means for a comparison between Superfast 2 and the market average price for similar speeds:
|Vodafone Superfast 2||Market average (63 Mbps)|
|£23 per month||£40 per month|
A huge saving here of at least £17 per month - £19 for pay monthly mobile customers - makes this as cheap a deal on this sort of broadband speed that you’re likely to find in the UK. If it’s available to you, we’d be hard pressed for a reason you shouldn’t give it a try (though you might want to see reviews for Vodafone before you sign on the dotted line). Vodafone’s guarantee of at least 55 Mbps speeds also provides an assurance that few other providers are willing to assure.
My Vodafone account
All Vodafone customers are able to manage their account - be it for Mobile, Broadband, Home Phone or TV - via My Vodafone either on the website or the app for smartphones and tablets. The app is free to download and allows users to do the following more easily:
- Check on your monthly usage
- View and pay your bills
- Claim rewards
- Get help from TOBi, Vodafone’s virtual agent
- Check your network and WiFi speed
- Manage your Vodafone services
The only issue with the app seems to be that you need to have a Vodafone SIM using data to access it for the first time, which is a problem if you’ve only signed up for broadband with them. Broadband users should still, however, be able to access My Vodafone online via the website. If you do have a Vodafone SIM, however, you can download the app without any problem in the App Store and in Google Play.
For more details on the My Vodafone app and how it works, including a section on what users think of it, see our Vodafone Login page (link coming soon).
Get in touch with Vodafone
Depending on what you want to contact Vodafone for, there are a few ways you could go about it. If you’re not a Vodafone customer and you just want to give them a ring to make an order or inquire about their broadband services, you can do so by calling the number below:
Vodafone sales team contactCall 08080 034 511, 24 hours, 7 days a week. Please check with your provider if you don't know how much a call will cost.
The number is free to call from UK landlines and mobiles. For Vodafone Mobile, you’ll need a different number which you’ll find in our Mobile section. If you prefer to browse broadband deals and buy online (which you’re probably better off doing) you can head to the Broadband section of Vodafone’s website. There you’ll also have access to the chatbot and can, if needs be, get connected to an agent via live chat 24 hours a day, every day of the week.
If you’re a Vodafone customer, there are a number of ways you can get in touch depending on your issue - explore them in full in our Vodafone contact page.
Vodaphone reviews: Is it worth it?
The news that Ofcom’s latest report into broadband quality cited Vodafone as the country’s most complained about provider, with 7 complaints for every 100,000 customers and in broadband 14 complaints for every 100,000 subscribers, may come as no surprise who have taken out Vodafone’s services. A worrying 85% of over 9,000 Vodafone customers posting on the review site Trustpilot give it the worst score of Bad, leaving it with a woeful TrustScore of 1.3 out of 5.
So what is Vodafone getting so wrong? Well, based on the comments we’ve read from customers past and present, there’s not much it’s not capable of getting wrong. Reasons for complaints range from problems with installation and service to problems with billing and just downright poor customer service. One recent reviewer summarised what seems to be the general feeling:
Quite simply the worst internet providers for domestic home use I have ever encountered.
The main problem, however, seems to be issues with incorrect billing and a general sluggishness in getting people’s issues dealt with. Several reviewers report repeated issues with overcharging or continuing to be billed after they declared their intention to end their contract. This customer went through months of frustration before and after their service was terminated:
In the last year, I was incorrectly billed for data usage on about 6 consecutive months. I took several calls each month to rectify [...] At the same time I elected to embark on a Landline and Broadband package, however, I did not realise that I was bound into a current contract with my current supplier. I cancelled that application [...] and was assured that I would not be billed. Each month thereafter, I was billed for Broadband, which required a minimum of 3 hour long calls each month to rectify my bill each month.
Needless to say, Vodafone’s service and its treatment of customers when issues arise needs to see a great deal of improvement before we can even consider recommending it as a provider. We would suggest looking elsewhere for now!
Pros and cons
Now we’ll take a look at the pros and cons of signing up to Vodafone’s broadband and related products. There seem to be equally good reasons for signing up and for avoiding Vodafone altogether - in the end, we think, it comes down to whether the savings on offer are tempting enough to chance having to deal with a less than stellar service.
|Fibre broadband deals are very competitively priced, with good deals for TV add-ons.||Receives incredibly poor ratings from customers on Trustpilot.|
|Discounts for Vodafone Mobile customers.||Reported by Ofcom to be the most complained about provider in the UK.|