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Outfox the Market 2018 Reviews, Membership Fees & Contact

Outfox the Market have entered the UK market with their slogan “no frills, just low bills.” They sell wholesale energy to their customers making 0% profit on the actual energy they sell and charging a membership fee based on how much electricity customers use over the course of a year.


Outfox the Market's fox mascot
Source: Outfox the Market

Although it has few reviews online those customers who have provided reviews have been generally positive about Outfox the Market, which at first glance looks more like a child's cartoon than a company serious about saving you energy.

However, the company has 1,148 reviews on Trustpilot with a score of 76%. Customers were generally happy with their customer service, especially on the telephone and on the live chat, and felt that they were assisted quickly and efficiently. Customers didn't feel like they had to wait too long on the phone.

Complaints were generally focused on the website with many customer complaints that apart from looking unprofessional and “childlike” many parts of the site didn’t function at all. Likewise, contact by email proved difficult for many customers.

Recently, there have also been complaints from customers who have been affected by recent price rises at Outfox the Market or customers who started off on a lower membership band only to be wrongly switched to a much higher one after several months with the company due to their energy usage.

Customers felt that this negated the security that they should have had with a fixed tariff.

Prices and Tariffs

Outfox the Market currently has one variable tariff available on the website called Zapp April, which is a one year contract with no exit fees and is payable by direct debit. The tariffs and prices on Outfox the Market work on a business model, which is already popular in Denmark, and different from the majority of other electricity suppliers currently operating in the UK.

With Outfox the Market you won’t pay a standing charge. Instead, you will pay a monthly membership fee. With traditional standing charges everyone pays the same standing charge regardless of the size of their house, how many people live there or how much energy he or she uses.

However, this could be seen as unfair and Outfox the Market’s pricing model tries to address this by basing your “membership fee,” which is the equivalent of a standing charge, on your yearly usage. Customers will be required to submit their annual usage to Outfox the Market and have it verified by a third party.

They will then be placed into one of the membership brackets below based on their usage. If during their annual review their usage has increased or decreased they will be moved into the appropriate bracket. Outfox the Market has a partnership with Don Energy, a world leader, to keep up to date with the latest information regarding hedging and forecasting so they can keep their wholesale prices as low as possible.

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Recent Price Rises

As mentioned above, there have been recent complaints about Outfox the Market changing their membership fees. This includes people who were already customers and are on their fixed tariff. Outfox the Market clarified on the 16th May 2018 that customers who are already on its fixed 'Whack!' tariff won’t be affected by these changes - although those on its variable Zapp tariff will be subject to changes.

Previously, the membership fees were as follows:

  • Low user - less than 2,400 kwh per year (£6.99)
  • Medium user - between 2400 and 3499 kwh per year (£8.99)
  • High - between 3500 and 4599 per year (£10.99)
  • Very high - 4600+ (£13.99)

The only people who will be subjected to changes are those who are very high users and who use more than 6,400 kWh per year. This high usage excludes the majority of customers if you take into consideration that the çaverage electricity useç in the UK is around 3,100 kWh per year. This places most people within the medium use category and therefore not affected by the changes.

However, if you feel that you have been wrongly overcharged or no longer find Outfox the Market the best deal on the market, it might be wise to make an energy comparison to see if you could save by switching. Below you can see the new membership fees for Outfox the Market.

Membership Fees Price Increases (2018)
Amount of Energy Used New Price Increase in Price (per month) Increase in Price (yearly)
6,400-7,199kwh/year £14.79 +0.80p £9.60
7,200-7,999kwh/year £14.99 £1.00 £12.00
8,000-9,199kwh/year £15.99 £2.00 £24.00
9,200-10,799kwh/year £16.99 £3.00 £36.00
10,800-12,999kwh/year £17.99 £4.00 £48.00
13,000-16,799kwh/year £18.99 £5.00 £60.00
16,800-18,499kwh/year £22.99 £9.00 £108.00
18,500-22,999kwh/year £25.99 £12.00 £144.00
23,000-24,999kwh/year £29.99 £16.00 £192.00
25,000-26,999kwh/year £31.99 £18.00 £216.00
27,000-29,999kwh/year £33.99 £20.00 £240.00
30,000-34,999kwh/year £36.99 £23.00 £276.00
35,000-39,999kwh/year £40.99 £27.00 £324.00
40,000-44,999kwh/year £44.99 £31.00 £372.00
45,000-49,999kwh/year £49.99 £36.00 £432.00
50,000+kwh/year £53.99 £40.00 £480.00

Account Login

Outfox the Market has an online account to help you manage your energy without the need to make a call. If you would like to login to the online portal then you can do so by clicking the button below.

Login to your account

Once you are logged into your account, you will be able to do the following:

  • Track your usage
  • See past usage details
  • Submit meter readings
  • Check your balance

Unfortunately, at this moment in time Outfox the Market doesn’t have an app to manage your account. However, you can get in touch with them on their live chat if you have any problems and would like to contact someone in person.

Energy Mix

Outfox the Market uses 100% green energy. source: Outfox the Market

All energy suppliers throughout the UK are required to submit details about their fuel mix and Outfox the Market are using only 100% renewable Energy generated mostly in the UK. In particular, Outfox the Market draw their energy from wind turbines in Yorkshire and Liverpool.

Smart Meters

Outfox the Market will be installing smart meters for their customers this year. Smart meters help customers control their spending by letting them know how much energy they are using in real time on a digital display. It also means that they don't have to send meter readings as they are sent automatically to the company.

At the moment the company aren't using smart meter technology so customers who have a smart meter installed and want to switch to the company will have to accept that their smart meter will become a normal "dumb meter" and that they will have to revert to providing meter readings once a month.

To send meter readings customers can take a photo of their reading and send it via email or in the online account.


It's easy to contact Outfox the Market by phone, email or post. You can also contact them on livechat or through one of their social media pages.

To get a better idea about what they have to offer you, you can visit Outfox the Market's website to browse the tariffs that they currently have available. The website isn't the easiest to use and especially for getting quotes there seems to be a lot of problems.

We would recommend that if you'd like to contact Outfox the Market for general enquiries or regarding one of their tariffs or offers, you can use the contact telephone number provided below. It is probably the quickest way to get in touch with them. Otherwise, the live chat works pretty well although we were cut off a few times while talking to them due to problems with the system.

Remember, in order to get a real comparison of how much you could save, give us a call or click here. To get a better idea about what they have to offer you, you can visit Outfox the Market's website to browse the tariffs that they currently have available.

blue telephone

Outfox the Market Contact Number
Please check with your provider if you don't know how much a call will cost.
0800 103 2702
*Monday to Friday: 8:30am-5:30pm; Saturday: 9am-2pm

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Outfox the Market
North Mills

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