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Entertainment, Cinema, Sports, Hayu, Kids + Boost

NOW TV passes 2026

Five monthly passes, no contract on most of them, plus a £6 Boost add-on for Full HD and 5.1 sound. This page lists every pass with its May 2026 standard price, the bundle deals NOW runs almost permanently, and which other streaming apps run on the Smart Stick.

At a glance

5 standalone passes, monthly rolling No satellite dish required Watch on any HDMI TV or device Cancel any pass any time

Every pass

All five NOW passes at a glance

Standard May 2026 prices. Each pass is independent: you can take one, three or all five, and you can cancel each separately at any time.

Most popular

Entertainment Pass

Monthly rolling

£9.99 /month

Sky Atlantic, Sky Witness, Sky Comedy, Sky Crime, Sky Max + on-demand box-sets

  • 11 Sky entertainment channels
  • Sky Atlantic exclusives (HBO content)
  • Cancel any time

Best for

Drama, comedy and US imports without a Sky Q dish

Cinema Pass

Monthly rolling

£9.99 /month

11 Sky Cinema channels, around 1,000 on-demand films

  • A new film every day
  • Premieres a few months after cinema
  • Cancel any time

Best for

Film fans who do not want to rent each new release

Most popular

Sports Pass

6-month minimum then rolling

£34.99 /month

All Sky Sports channels (Main Event, Premier League, Football, F1, Cricket, NFL, Golf, News)

  • Premier League, F1, Cricket
  • Day pass £14.99 for one-off events
  • Pause and cancel any time after 6 months

Best for

Sports viewers who want Sky Sports without a satellite contract

Hayu Pass

Monthly rolling

£4.99 /month

Hayu reality TV catalogue (Real Housewives, Kardashians, Bravo shows)

  • Real Housewives franchises
  • Same-day-as-US new episodes
  • Cancel any time

Best for

Reality TV fans, US Bravo content same day as the US

Kids Pass

Monthly rolling

£3.99 /month

Nickelodeon, Nick Jr., Cartoon Network, Cartoonito, Boomerang and on-demand kids films

  • 6 dedicated kids channels
  • Ad-free on-demand
  • Cancel any time

Best for

Households who want commercial-free kids TV without a Netflix tier

Bundle and saver deals

The discounts NOW runs almost permanently

NOW almost always has at least one promo running. These are the four most-common bundle and saver offers, with the standard-pricing equivalent in brackets so you can sanity-check the saving.

Offer Price Term What it really is
Entertainment + Cinema Saver £13.99 /month, 6-month term Around 30% off the combined standard monthly price (£19.98).
Entertainment + Boost £10.99 /month, 12-month term Discounted Entertainment with Boost (1080p, 5.1, 3 streams) on a 12-month fix.
Cinema Saver £6.99 /month for 12 months Locks the Cinema Pass at £6.99 instead of £9.99 for a year.
Sports day pass £14.99 one-off, 24 hours For one football match weekend without a 6-month commitment.

Hardware

NOW Smart Stick or Smart Box?

You only need NOW hardware if your TV is too old to run the app. Both devices ship with the Bluetooth remote covered on our remote page.

NOW Smart Stick

~£15

A small HDMI dongle that plugs into the back of any TV. Carries the NOW app and third-party apps (Netflix, Disney+, Prime, Apple TV, BBC iPlayer). Voice search on the remote.

Best for: People who do not already have a smart TV or who want a cleaner streaming-only home screen.

NOW Smart Box

~£40

A fuller set-top box with 4K passthrough, an Ethernet port and a built-in app drawer. Comes with the upgraded Bluetooth remote. Replaces the older Roku-based NOW TV box.

Best for: Households on a slow Wi-Fi connection who want Ethernet, or anyone who wants 4K-ready hardware.

Apps on a NOW device

What else you can watch on a NOW Smart Stick

The NOW Smart Stick and Smart Box are not closed devices. They host most major streaming apps, so a single stick can be your gateway to NOW, Netflix, Disney+ and free UK catch-up.

Netflix

Full app, supports your existing Netflix plan

Disney+

Full app, same picture quality as on a smart TV

Amazon Prime

Full app, including X-Ray and live sport

Apple TV+

Full app, including Apple TV channels

BBC iPlayer

Free, no licence-fee check on the stick itself

ITVX, Channel 4

Free UK catch-up apps

YouTube

Full app with 4K on the Smart Box

Spotify, TIDAL

Music streaming with the TV off-screen if desired

A NOW Smart Stick at £15 is one of the cheapest legal ways to add a full streaming app suite to an old “dumb” TV, even if you never buy a NOW pass.

FAQ

NOW TV passes, your questions answered

How many passes can I have at once?

As many as you like. Each pass is billed separately and can be paused, resumed or cancelled independently from your account. A common setup is Entertainment + Sports for a household that wants drama and live football, with the Cinema or Kids pass added during school holidays only.

Can I watch NOW without a Smart Stick?

Yes. The NOW app is on every modern smart TV (Samsung, LG, Sony, Hisense, Philips), on Amazon Fire TV, Roku, Apple TV and Chromecast, on every PlayStation and Xbox from the last five years, on iOS, Android, Mac and Windows. The Smart Stick is the cheapest way to add NOW to an older “dumb” TV that does not have any app store of its own.

Does the Sports Pass include the F1?

Yes. The Sky Sports F1 channel is part of the Sports Pass, including practice, qualifying and the full race for every Grand Prix weekend. Cricket, Premier League, Champions League (selected matches), Premiership Rugby and Tennis are also included where Sky owns the rights.

Is 4K available on NOW?

Standard NOW streams at 720p HD. Adding Boost (£6/month) lifts you to 1080p Full HD with Dolby 5.1. NOW does not currently offer true 4K Ultra HD on a wide library, unlike Netflix Premium or Disney+ Premium. If 4K is a must, factor that into the comparison.

Does NOW have ads?

Live channels show ads exactly as they would on a Sky satellite box. On-demand viewing has limited ads on the standard tier; the Boost add-on removes ads from on-demand programmes (but not from live channels, where Sky has no control over ITV/Channel 4-style ad breaks).