Five monthly passes, no contract on most of them, plus a £6 Boost add-on for Full HD and 5.1 sound. This page lists every pass with its May 2026 standard price, the bundle deals NOW runs almost permanently, and which other streaming apps run on the Smart Stick.
At a glance
At a glance
NOW passes
Updated 19 May 2026
Every pass
Standard May 2026 prices. Each pass is independent: you can take one, three or all five, and you can cancel each separately at any time.
Monthly rolling
Sky Atlantic, Sky Witness, Sky Comedy, Sky Crime, Sky Max + on-demand box-sets
Best for
Drama, comedy and US imports without a Sky Q dish
Monthly rolling
11 Sky Cinema channels, around 1,000 on-demand films
Best for
Film fans who do not want to rent each new release
6-month minimum then rolling
All Sky Sports channels (Main Event, Premier League, Football, F1, Cricket, NFL, Golf, News)
Best for
Sports viewers who want Sky Sports without a satellite contract
Monthly rolling
Hayu reality TV catalogue (Real Housewives, Kardashians, Bravo shows)
Best for
Reality TV fans, US Bravo content same day as the US
Monthly rolling
Nickelodeon, Nick Jr., Cartoon Network, Cartoonito, Boomerang and on-demand kids films
Best for
Households who want commercial-free kids TV without a Netflix tier
Bundle and saver deals
NOW almost always has at least one promo running. These are the four most-common bundle and saver offers, with the standard-pricing equivalent in brackets so you can sanity-check the saving.
| Offer | Price | Term | What it really is |
|---|---|---|---|
| Entertainment + Cinema Saver | £13.99 | /month, 6-month term | Around 30% off the combined standard monthly price (£19.98). |
| Entertainment + Boost | £10.99 | /month, 12-month term | Discounted Entertainment with Boost (1080p, 5.1, 3 streams) on a 12-month fix. |
| Cinema Saver | £6.99 | /month for 12 months | Locks the Cinema Pass at £6.99 instead of £9.99 for a year. |
| Sports day pass | £14.99 | one-off, 24 hours | For one football match weekend without a 6-month commitment. |
Hardware
You only need NOW hardware if your TV is too old to run the app. Both devices ship with the Bluetooth remote covered on our remote page.
~£15
A small HDMI dongle that plugs into the back of any TV. Carries the NOW app and third-party apps (Netflix, Disney+, Prime, Apple TV, BBC iPlayer). Voice search on the remote.
Best for: People who do not already have a smart TV or who want a cleaner streaming-only home screen.
~£40
A fuller set-top box with 4K passthrough, an Ethernet port and a built-in app drawer. Comes with the upgraded Bluetooth remote. Replaces the older Roku-based NOW TV box.
Best for: Households on a slow Wi-Fi connection who want Ethernet, or anyone who wants 4K-ready hardware.
Apps on a NOW device
The NOW Smart Stick and Smart Box are not closed devices. They host most major streaming apps, so a single stick can be your gateway to NOW, Netflix, Disney+ and free UK catch-up.
Netflix
Full app, supports your existing Netflix plan
Disney+
Full app, same picture quality as on a smart TV
Amazon Prime
Full app, including X-Ray and live sport
Apple TV+
Full app, including Apple TV channels
BBC iPlayer
Free, no licence-fee check on the stick itself
ITVX, Channel 4
Free UK catch-up apps
YouTube
Full app with 4K on the Smart Box
Spotify, TIDAL
Music streaming with the TV off-screen if desired
A NOW Smart Stick at £15 is one of the cheapest legal ways to add a full streaming app suite to an old “dumb” TV, even if you never buy a NOW pass.
FAQ
As many as you like. Each pass is billed separately and can be paused, resumed or cancelled independently from your account. A common setup is Entertainment + Sports for a household that wants drama and live football, with the Cinema or Kids pass added during school holidays only.
Yes. The NOW app is on every modern smart TV (Samsung, LG, Sony, Hisense, Philips), on Amazon Fire TV, Roku, Apple TV and Chromecast, on every PlayStation and Xbox from the last five years, on iOS, Android, Mac and Windows. The Smart Stick is the cheapest way to add NOW to an older “dumb” TV that does not have any app store of its own.
Yes. The Sky Sports F1 channel is part of the Sports Pass, including practice, qualifying and the full race for every Grand Prix weekend. Cricket, Premier League, Champions League (selected matches), Premiership Rugby and Tennis are also included where Sky owns the rights.
Standard NOW streams at 720p HD. Adding Boost (£6/month) lifts you to 1080p Full HD with Dolby 5.1. NOW does not currently offer true 4K Ultra HD on a wide library, unlike Netflix Premium or Disney+ Premium. If 4K is a must, factor that into the comparison.
Live channels show ads exactly as they would on a Sky satellite box. On-demand viewing has limited ads on the standard tier; the Boost add-on removes ads from on-demand programmes (but not from live channels, where Sky has no control over ITV/Channel 4-style ad breaks).
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