About
Who is giffgaff?
giffgaff is a UK Mobile Virtual Network Operator launched in November 2009 as an in-house challenger brand by O2 UK. It pioneered a community-led model where customers (“members”) earn payback by helping each other on the giffgaff community forum, instead of calling a traditional support line.
Since the 2021 merger of Liberty Global’s Virgin Media and Telefónica’s O2 into Virgin Media O2, giffgaff has been part of the same group, but it continues to operate independently with its own brand, pricing and online-only support.
giffgaff is regulated by Ofcom. Complaint handling falls under the Ombudsman Services: Communications alternative dispute resolution scheme.