EE TV is BT Group’s replacement for BT TV. It runs on an Apple TV 4K box, the channels are delivered over your EE broadband line, and the monthly add-on packs (Sky Cinema, TNT Sports, Netflix, NOW) are all 30-day rolling, so you can add one for a single event and cancel it the same month.
At a glance
At a glance
EE TV
Updated 19 May 2026
The hardware
The biggest decision BT Group made when relaunching its TV product as EE TV was to drop its own hardware. EE TV runs on a stock Apple TV 4K, the same box Apple sells direct, the same App Store, the same Siri Remote.
That has two consequences. First, the box is much better than the old BT TV Pro Box, the App Store is huge, AirPlay works, Apple TV+ is built in, and Apple updates the operating system for years. Second, EE TV is IP-only, every channel is streamed over your EE broadband line, so there is no aerial, no satellite, and no coax cable.
This is also why EE TV is sold only to EE broadband customers. You can buy the same Apple TV 4K from Apple direct and use it on any broadband, but you would lose the EE TV app, the bundled live UK channels and the EE billing.
Monthly packs
Every EE TV pack is 30-day rolling, no long-term commitment. Add one for an event, cancel the same month. Prices verified on .
EE TV pack
30-day rolling, cancel anytime
EE TV pack
30-day rolling, cancel anytime
EE TV pack
30-day rolling, cancel anytime
EE TV pack
30-day rolling, cancel anytime
Prices change every few weeks. The price you see on ee.co.uk at the moment you click is what counts.
BT TV to EE TV migration
What it means if you had BT TV before 2024
BT TV no longer exists as a separate product. BT Group merged its consumer TV offer into EE TV in 2024 and migrated existing BT TV customers to the new Apple TV 4K hardware on a rolling schedule through 2024 and 2025. Existing BT TV customers kept their channel line-up, their TNT Sports / Sky Cinema / Netflix add-ons and their EE/BT account login, only the box and the brand changed.
New customers in 2026, whether they buy broadband from EE or from BT, get the EE TV experience. There is no longer a BT-branded TV box on sale. If you came across in 2024 or 2025 and your old BT TV Pro Box is still in a drawer, EE no longer needs it back, it is yours to recycle or sell.
The most common complaint during the migration was the loss of old recordings. The BT Pro Box recorded to local storage; the new EE TV (Apple TV 4K) records to the cloud via the EE TV app. The old recordings did not transfer. If yours did not, you can no longer get them back, EE moved past that issue in 2025.
FAQ
The EE TV box is a stock Apple TV 4K with the EE TV app pre-installed and ready to use. It is the same hardware Apple sells direct, so it works with Apple’s App Store, AirPlay, Siri Remote and the Apple TV+ subscription. EE pre-loads the EE TV app and links it to your EE broadband account so live channels, recordings and add-on packs all work without any setup.
No. EE TV is IP-only, every channel is delivered over your EE broadband connection. You do not need a rooftop aerial, a satellite dish or a coax cable. That is also why EE TV is only sold to EE broadband customers, the box needs an EE Fibre line to work properly.
BT Group rebranded BT TV as EE TV in 2024. The hardware changed from BT’s old Pro Box to an Apple TV 4K, and the brand changed from "BT TV" to "EE TV". Existing BT TV customers were given a migration window and most have now moved over, with their add-on packs (Sky Cinema, TNT Sports, Netflix) carried across automatically. New customers who buy BT broadband in 2026 also get EE TV as the TV product, the BT TV name no longer exists.
No. EE TV is sold only to EE broadband customers. The Apple TV 4K box itself can of course be bought from Apple and used with any broadband, but you do not get the EE TV app, the bundled monthly packs or the EE billing if you go that route. If you want to use Apple TV 4K with a different ISP, you buy the same hardware from Apple direct.
The Apple TV 4K box is included free with any EE broadband plan from Fibre 300 upward. On the entry-level Fibre 100, you can still add EE TV but you pay £4 a month for the Entertainment pack and the box rental, or buy the box outright. Add-on packs (Sky Cinema, TNT Sports, Netflix) are always charged separately on top.
Yes. All EE TV add-on packs are on a 30-day rolling contract. You can add a pack to watch a one-off event (Wimbledon, Champions League final, a film release) and cancel it the same month inside the MyEE app. The pack stays active until the end of your current billing cycle.
Report an error on this page
Thanks for letting us know!
Your message has been sent. Our team will review it shortly.